Abby Chua
Toronto,Canada
Summary
Dynamic marketing professional with a proven track record at Mercer Canada, excelling in digital marketing strategy and demand generation. Successfully spearheaded campaigns that generated qualified leads, demonstrating strong analytical skills and effective cross-functional collaboration. Expertise in transforming complex data into compelling narratives, enhancing brand visibility and engagement across diverse channels. Committed to leveraging innovative marketing solutions to drive business growth.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Mercer Canada
Toronto, Canada
11.2021 - Current
- Leads the development and execution of global-to-local marketing campaigns for Mercer Career and Health, including People Risk, Global Talent Trends, Skills Survey, Artificial Intelligence, and other flagship intellectual capital, ensuring regional relevance and market differentiation.
- Localizes global content and collaborates with US&C and global Centers of Excellence to tailor messaging, landing pages, email journeys, and digital assets aligned with the Mercer brand and Canada Career priorities.
- Executes integrated marketing programs across email, social media, web, webinars, and paid channels, (contributing 164 qualified leads for 2 campaigns) and driving increased engagement with Mercer's signature research and insights.
- Manages digital content strategy for major campaigns, transforming complex global research into compelling regional narratives, thought leadership pieces, and consultant-ready assets.
- Analyzes digital performance, including traffic, conversion rates, user engagement, and SEO insights, to refine campaign strategies and support ongoing optimization, contributing to 122K+ unique annual visitors.
- Partners closely with consultants, business leaders, and cross-functional teams to align marketing initiatives with commercial objectives, supporting demand generation, and brand elevation.
- Supports the development, promotion, and distribution of high-impact intellectual capital, ensuring regional activation, and consistency across digital touchpoints.
- Monitors global and regional market trends to identify opportunities for new marketing approaches and growth areas within Career and Health practices.
- Provides guidance, support, and mentoring to newer team members.
- Collaborates closely with event management teams, Practice partners, and manages the brand effectively to achieve profitable results and heighten clients' experiences.
- Manages budget by tracking expenses associated with various projects and campaigns.
Associate Marketing Manager
Metergy Solutions Inc.
Markham, Canada
10.2018 - 11.2021
- Led omni-channel customer communications strategies, including targeted email, direct mail, digital content, and event campaigns, achieving a 50% email open rate and increasing paperless billing adoption by 5%.
- Developed and executed both short- and long-term marketing strategies to strengthen brand awareness and support commercial objectives.
- Conducted competitive research and market analysis to inform product positioning and customer segmentation.
- Partnered with cross-functional teams to deliver campaigns aligned with business goals, ensuring consistency in messaging and brand application.
Purchasing Assistant
Toronto Transit Commission (TTC)
Toronto, Canada
04.2018 - 09.2018
- Coordinated supplier communications and procurement processes, helping reduce purchase requisitions by ~50%.
- Supported contract administration, maintained documentation templates, and prepared tenders, memos, and pricing spreadsheets.
- Facilitated cross-department communications and supported meeting coordination through agendas, minutes, and documentation.
Account Executive
Xerox (Digital)
Markham, Canada
12.2017 - 03.2018
- Managed key accounts, generated new business opportunities, and developed client relationships to support revenue growth.
- Identified organizational challenges and provided tailored solutions to improve client workflows and operational efficiency.
Education
Digital Marketing Certificate -
University of Toronto, SCS
Master of Management -
Schulich School of Business, York University
BA - Psychology
York University
Certificate in Human Resources Management -
University of Toronto
Skills
- Digital Marketing Strategy
- Demand Generation
- Lead Nurturing
- Content Development
- Brand Positioning
- Thought Leadership
- Data Analytics
- Performance Analytics
- Marketing Automation
- Cross-Functional Collaboration
- Stakeholder Management
- Project Management
- Campaign Management
- Market Analysis
- Competitor Analysis
- Microsoft Office
Timeline
Marketing Specialist
Mercer Canada
11.2021 - Current
Associate Marketing Manager
Metergy Solutions Inc.
10.2018 - 11.2021
Purchasing Assistant
Toronto Transit Commission (TTC)
04.2018 - 09.2018
Account Executive
Xerox (Digital)
12.2017 - 03.2018
Digital Marketing Certificate -
University of Toronto, SCS
Master of Management -
Schulich School of Business, York University
BA - Psychology
York University
Certificate in Human Resources Management -
University of Toronto