Abarna Kamalakumaran
Scarborough,Ontario
Summary
Dynamic professional with a proven track record in nonprofit management and partnership building, notably at the University of Toronto. Expert in leveraging social media outreach and community engagement to enhance brand visibility and foster meaningful collaborations. Demonstrated success in designing impactful programs and initiatives, significantly increasing community awareness and participation.
Overview
5
5
years of professional experience
Work History
Youth Outreach Coordinator
Institute For Academic Excellence
01.2024 - Current
- Cultivated relationships with influencers and industry partners to amplify brand messaging and reach new audiences.Designed over 15 promotional materials on social media to clearly communicate program objectives, increasing community awareness by 50%.
- Monitored industry trends and competitors' social media activities to identify opportunities for innovation and stay ahead of market developments.
- Cultivated relationships with influencers and industry partners to amplify brand messaging and reach new audiences.
- Conducted assessments of program effectiveness, incorporating feedback from 200 participants to drive data-informed improvements.
- Participated in strategy development and planning, contributing to 30% growth and advanced 5 major campaigns.
- Partnered with 10 local businesses, securing sponsorships that boosted event funding by 40% and increased visibility by 35%.
- Led a team of 20-30 volunteers, ensuring successful execution of events and initiatives.
- Recruited and trained volunteers to provide additional support during large-scale events and activities.
Administrative Assistant Associate
Mount Sinai Hospital (Altis Recruitment)
01.2022 - 07.2022
- Implemented and maintained rigorous disinfecting and cleaning protocols, ensuring safe and sanitary environment.
- Coordinated distribution of face masks and protective equipment, ensuring comprehensive safety measures for all individuals.
- Led training sessions for new team members on COVID-19 screening techniques, ensuring consistent and high-quality service delivery.
- Streamlined office operations by efficiently managing paperwork, sorting and delivering mail, and maintaining exceptional organizational standards.
- Facilitated cross-departmental collaboration, ensuring efficient and seamless information flow between teams.
External Coordinator
University Of Toronto, Scarborough Campus
09.2019 - 06.2022
- Coordinated external and internal events, including conferences and networking sessions, attracting over 500 attendees annually and expanding the university's professional network.
- Negotiated sponsorship agreements with the university, securing over $50,000 in funding to support campus programs and events.
- Served as a liaison between the university and external stakeholders, effectively communicating university goals and initiatives to foster collaboration and support.
- Implemented tracking systems to monitor and evaluate the effectiveness of external partnerships and initiatives, providing data-driven insights for strategic decision-making.
- Provided guidance and support to student organizations seeking external partnerships, empowering student leaders to cultivate meaningful connections and opportunities.
- Represented the university at community events and meetings, enhancing visibility and fostering positive relationships with key stakeholders.
Racialized Student Collective Coordinator
Scarborough Campus Students Union
01.2021 - 04.2021
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
- Gathered and organized materials to support operations.
- Promoted student leadership development through mentorship opportunities within the Student Union team.
Marketing Director
University Of Toronto, Scarborough Campus
11.2020 - 04.2021
- Directed marketing materials, oversaw the production of brochures, presentations, and engaging social media content to effectively showcase university offerings.
- Spearheaded social media campaigns, managing platforms to boost brand engagement and interaction, resulting in a 30% increase in follower engagement.
- Elevated brand visibility through the development and execution of comprehensive social media strategies, resulting in a 50% increase in brand awareness within the university community and beyond.
- Developed and executed marketing strategies to promote the law society's events, services, and initiatives to members and the broader legal community.
- Oversaw the creation of marketing collateral such as newsletters, flyers, and email campaigns to effectively communicate the society's offerings and key messages.
Education
Bachelor of Arts - Political Science With International Relations
University of Toronto
Toronto, ONJ.D. - Bachelor of Law
Brunel University
London, United Kingdom Skills
- Nonprofit Management
- Fundraising strategies
- Partnership Building
- Workshop Facilitation
- Social media outreach
- Community Outreach
Timeline
Youth Outreach Coordinator
Institute For Academic Excellence
01.2024 - Current
Administrative Assistant Associate
Mount Sinai Hospital (Altis Recruitment)
01.2022 - 07.2022
Racialized Student Collective Coordinator
Scarborough Campus Students Union
01.2021 - 04.2021
Marketing Director
University Of Toronto, Scarborough Campus
11.2020 - 04.2021
External Coordinator
University Of Toronto, Scarborough Campus
09.2019 - 06.2022
Bachelor of Arts - Political Science With International Relations
University of Toronto
J.D. - Bachelor of Law
Brunel University
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