Aayush Taneja
Ottawa,,Canada
Summary
Results-driven Affiliate Marketing Team Lead with over 7 years of experience in performance marketing, affiliate recruitment, and partner relationship management. Proven track record of scaling affiliate programs, leading high-performing teams, and driving revenue growth through data-driven strategy and cross-functional collaboration. Skilled in building strong relationships with affiliates, negotiating contracts, and implementing innovative marketing strategies to maximize conversions and ROI. Adept at analyzing performance metrics and trends to make data-driven decisions. Dedicated to fostering a collaborative environment and delivering exceptional results in fast-paced, competitive industries.
Overview
7
7
years of professional experience
Work History
Senior Affiliate Manager( Team Lead)
Rocketlink Technologies Limited
07.2024 - Current
- Led a team of 4 affiliate managers, overseeing recruitment, onboarding, and performance tracking for 150+ affiliates.
- Increased affiliate channel revenue by 70% YoY, exceeding quarterly KPIs and improving partner retention. Achieved 200% increase in conversions within 12 months.
- Spearheaded migration to Everflow, streamlining tracking, reporting, and commission attribution.
- Collaborated with product and legal teams to ensure T&Cs, promotions, and creatives aligned with compliance standards.
- Negotiated custom deals and exclusive partnerships, boosting program reach and traffic quality.
- Recruited and managed top-tier affiliates in the US and EU markets and Developed and implemented scalable strategies for tiered affiliate incentives and commissions.
Senior Affiliate Manager
Yep Ads
07.2023 - Current
- Negotiated and maintained relationships with key affiliates.
- Performed full sale cycle: - from outreaching, pitching, onboarding, IO formalities, tracker integration, scaling revenue through optimization.
- Performing full sales cycle from outreaching, onboarding, scaling and maintaining communication with affiliates.
- Worked with all major SSP/DSPs and managed long-term campaigns.
- Monitored click-through and conversion rates to identify opportunities for improvement and optimize performance.
- Keeping close and consistent communication within team( analytic team, data team, ad operation team and business development team) to increase revenue and optimize affiliate's campaigns.
- Created comprehensive reports and dashboards to track performance and highlight key insights for senior management.
- Developed and optimized landing pages to increase lead generation and drive conversions.
- Actively looking and maintaining relations with affiliates from these niches (Lead Generation, E-commerce, Sweepstakes, VOD, utilities, betting, dating and many more).
- Managed a portfolio of 300+ of proven and genuine affiliates/publishers.
Senior Affiliate Manager
Action Media
04.2020 - 07.2023
- Set up ads for advertisers and traffic sources and monitor for optimal performance.
- Preparing daily reports and managing time effectively.
- Manage and monetize traffic through various DSPs( push,native, display, pop, email, SMS, Facebook).
- Managed email marketing on HubSpot starting from integration, automation and scaling of 200k email/day from our internal products.
- Launched internal products on major affiliate platform ( CJ, Clickbank and impact).
- Brainstorm creatives for landing pages and banners with marketing and design teams for clients and monitor and develop a company POV on the competitive landscape and prospective partnerships.
- Managed a portfolio of 200+ affiliates.
- Achieving 3 out of 4 quarters each year 200% sales target.
- Working with your team to find the most effective onboarding strategies and approaches.
- Develop and implement a strategy to grow affiliate revenue through acquisition and retention tactics.
- Other tasks will be to manage current advertising projects and initiatives.
Business Development Associate
Action Media
11.2018 - 04.2020
- Manage and lead the marketing team.
- Monetize exit traffic of $20k/day.
- Media buying for our internal products( sweepstakes,VOD, and VPN).
- Conduct research in the affiliate industry and understand clients' needs.
- Oversee the internal development pipeline and maintain the partnership.
- Search the Internet for new Online traffic sources. The bulk of the work is to identify, solicit, set up and manage advertising campaigns to generate positive ROI.
- Prospect, develop, maintain and grow revenue-generating relationships with direct Advertisers and affiliates globally over the Internet (instant messaging, and email, phone).
- Reconcile and prepare invoicing documents and monthly financials for the accounting team.
- Working directly with 100+ brands and advertisers.
Education
Search Engine Marketing -
Concordia University
10.2018
project management -
Cégep de la Gaspésie et des Îles
09.2018
Search Engine Optimization - undefined
Concordia University
05.2018
Communication and media fundamentals - undefined
Centennial College
08.2017
Bachelor's degree - Computer Science
RBGI - Rayat Bahra Group of Institutes
08.2015
Skills
- Affiliate Program Strategy
- Partner Acquisition & Retention
- Negotiation & Payout Models
- Analytics & ROI Optimization
- Affiliate Networks & Platforms (eg, Impact, CJ, Tune, Partnerize)
- Salesforce
- Budgeting & Forecasting
- Cross-functional Collaboration (Sales, Product, Legal)
Timeline
Senior Affiliate Manager( Team Lead)
Rocketlink Technologies Limited
07.2024 - Current
Senior Affiliate Manager
Yep Ads
07.2023 - Current
Senior Affiliate Manager
Action Media
04.2020 - 07.2023
Business Development Associate
Action Media
11.2018 - 04.2020
Search Engine Optimization - undefined
Concordia University
Communication and media fundamentals - undefined
Centennial College
Bachelor's degree - Computer Science
RBGI - Rayat Bahra Group of Institutes
Search Engine Marketing -
Concordia University
project management -
Cégep de la Gaspésie et des Îles
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