Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
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Aayush Dhankani

Toronto,ON

Summary

A true aficionado of brand management, marketing management and relationship management. With a lifelong passion for these disciplines, I have cultivated a unique expertise in these areas. I understand that successful brand management goes hand in hand with building and maintaining strong relationships with customers.

Overview

4
4
years of professional experience
1
1
Certification
1
1
year of post-secondary education

Work History

Senior Deputy Manager

ICICI Bank Ltd.
09.2021 - 06.2023

RELATIONSHIP MANAGER (WEALTH)

  • Proactively engaged with clients to understand their needs, concerns, and objectives, a skill crucial for identifying target audiences and crafting compelling marketing messages.
  • Successfully concluded five deals, generating 1 million INR in revenue in the first meeting itself. It was considered as an exemplary performance and was featured as an Ascend Success story across the organization.
  • Honed my communication skills through regular client meetings, presentations, and email correspondence, which is invaluable for conveying marketing ideas and messages effectively.
  • Demonstrated an ability to identify and address client issues promptly and effectively.
  • Leveraged data and analytics to assess client satisfaction and identify opportunities for improvement.
  • Assessed client's financial situation, goals, and risk tolerance to create a personalized financial plan.


RELATIONSHIP MANAGER (SELF-EMPLOYED SEGMENT)

  • Successfully retained and expanded the client base, highlighting my ability to engage and retain customers- vital for building brand loyalty through marketing efforts.
  • Concluded projects valued at $1.5 Million during my initial days in the role which was considered rare.
  • Oversaw portfolio with a total worth of $8 million.
  • Achieved one of the highest response/meeting set rates in the team of 7 people.
  • Utilizing credit knowledge and knowledge of various products for deal structuring.
  • Collaborated with cross-functional teams, including product development and sales teams, which mirrors the teamwork required in marketing and promotions to ensure cohesive campaigns.

Social Media Intern

PlanURStay
Toronto, Ontario
2023.08 - 2023.12
  • Monitor and manage the company's social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and potentially others.
  • Respond to comments, messages, and mentions in a timely and professional manner.
  • Monitor social media for potential issues or negative feedback and address them appropriately.
  • Escalate serious customer concerns or crises to the appropriate team members.
  • Use social media as a tool to gather customer feedback and insights.
  • Share positive customer experiences and reviews to build trust and credibility.
  • Engage with the online community by liking, sharing, and commenting on relevant content.
  • Use data to make informed decisions and optimize social media strategies.

Quality Control Lead

The Lil Flea'
12.2019 - 12.2019
  • Managed and oversaw quality assurance processes, ensuring high standards of execution.
  • Collaborated with event management teams to improve processes and resolve quality-related concerns.
  • Provided exceptional customer service to attendees, addressing inquiries and resolving issues.
  • Supported event logistics, such as distributing materials, managing guest lists, and coordinating with vendors.

Education

Post-Degree Certificate - Brand Management

Seneca College of Applied Arts And Technology
Toronto, ON
09.2024

Bachelor's - Bachelor of Management Studies (BMS)

H.R. College of Commerce And Economics
Mumbai, India
05.2021

High School - Commerce

Seventh Day Adventist
India
2017 - 2018

Skills

  • Customer Acquisition
  • Partnership Development
  • Retail Marketing
  • Public and Media Relations
  • Market Analysis
  • Brand Promotion
  • Brand-Building Strategies

Languages

English
Native or Bilingual
Hindi
Native or Bilingual
Gujarati
Full Professional

Certification

Drip Marketing Framework
I have successfully completed a project on Drip Marketing Framework in Digital marketing and secured a project rating of 4.5 on a scale of 5 with an excellent performance as rated by coach- Sai Dhikshita Bhandaru at Unschool.in.
Go-to Marketing Plan for a New Business
I have successfully completed a project go- to marketing plan for a new business and secured a project rating of 4 on a scale of 5 with an excellent performance as rated by coach- Sai Dhikshita Bhandaru at Unschool.in.

Timeline

Social Media Intern

PlanURStay
2023.08 - 2023.12

Senior Deputy Manager

ICICI Bank Ltd.
09.2021 - 06.2023

Quality Control Lead

The Lil Flea'
12.2019 - 12.2019

High School - Commerce

Seventh Day Adventist
2017 - 2018

Post-Degree Certificate - Brand Management

Seneca College of Applied Arts And Technology

Bachelor's - Bachelor of Management Studies (BMS)

H.R. College of Commerce And Economics
Aayush Dhankani