AASTHA A DHIMAN

• Pro-actively managed production of Custom Sports wear apparel (uniforms - Rugby, Soccer, Basketball; Spirit wear - Jackets, Hoodies, crews)
• Create design storyboards as per client's school/club color palette, logos for design selection
• Maintain active contact with various suppliers and manufacturers to manage turnaround time with accuracy
• Created final proofs with accuracy for client approval and place orders in production for effective turnaround of order completion
• QA and dispatch of custom orders effectively without delays
• R&D of new product line, development of tech packs, sample reviews for effective results
• Created product postcards & flyers, managed web stores for clubs, schools using Square space

• Active wear designs, Tech packs, BOM : Men’s wear, Women’s wear (micro polyester, nylon, poly spandex, knit polyester)
• Women’s casual wear collection (polyester, viscose, cotton blends)
• Graphic Tee artworks
• Digital invite design
• Digital Portraits : Commission work

• Assisted customers in styling & furnishing their home according to their aesthetic preferences
• Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
• Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
• Enhanced visual merchandising displays by arranging products strategically, attracting more customers to the store.
• Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.

• Designed collections for athletic, gym and yoga wear as per Brand ethics and executed seasonal styles including knit, woven fabric (micro polyester, nylon, poly spandex, knit polyester)
• Responsible for supporting in-house workshop to create mockups and prototypes
• Developed graphic design mock ups and print samples
• Maintained clear communication with product development, fit, merchandising, sourcing and design operations, raw materials development ensured all teams have the most up to date information on each style
• Played key supporting role in building trims briefs, accurate color files including fabrics and trims in partnership with Technical Developer
• Mentor and lead 4 Design Assistants
• Managed the color life cycle of products ensuring the balance between timelines and creative process

• Maintained and tracked development of concepts relative to seasonal calendars to ensure on time commercialization
• Communicated with manufacturing team to deliver accurate and on time information to guide development and quickly resolve issues
• Responsible for accurate tech packs in system including Bill of Materials, color samples, measurements for technical apparel styles
• Assisted to minimize fit noting deficiencies
• Supported development of raw materials, packaging and trims.

• Assisted designer for latest collection at Lakme Fashion week
• Assisted designers at fashion photo shoots, tracking accessories and dressing models
• Responsible for managing inventory of Merchandise including display and set ups
• Worked with technical design and product management to provide accurate and complete design packages
• Maintained database of clientele and coordinated projects.

• Assisted the owner-designer in executing the customized attires (Indian- western fusion, wedding guest attires, Indian embroidered & much more)
• Advised customers to find right silhouette that reflected their personal style and shape
• Relatively resolved client conflicts to prevent loss of key accounts
• Maintained database of clientele and balances of customers
• Responsible in executing process of customized garments and lead team of embroiderers, tailors, Technical designer in co-ordination with designer.

REFERENCES:

Available upon request