Aashima Arora
Oakville,ON
Summary
Client relationship management, documentation, and operations management professional with 20+ years of experience. Skilled in regulatory compliance and implementing procedural and control systems to enhance customer satisfaction. Proficient in immigration laws and procedures, including Express Entry, PNP, family sponsorships, work permits, and citizenship applications. Strong advocate for successful immigration outcomes. Experienced in leading teams, managing projects, and driving business growth.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Manager - Operations and Marketing
Canadian Sath TV & Radio
12.2023 - Current
- Streamlining Operations: Oversee daily operational activities, ensuring efficient management of resources and workflows
- Marketing Strategies: Develop and implement marketing strategies to increase audience reach and engagement across various platforms
- Collaboration: Collaborate with content creators and programming staff to enhance the quality and relevance of programming
- Decision Making: Analyze audience metrics and feedback to inform operational improvements and marketing strategies
- Financial Stewardship: Manage budgets and operational expenses, ensuring financial targets are met while maintaining quality and performance
- Leading a High-Performance Team: Lead a team of marketing and operations professionals, fostering a collaborative and high-performance work environment
- Community Partnerships for Broader Impact: Establish partnerships with local businesses and community organizations to promote content and campaigns.
Senior Manager - Operations and Marketing
Thrive Foods & Restaurants
03.2023 - 12.2023
- Operational Excellence in Hospitality: Directed all operational functions, including supply chain management, food production, and customer service operations
- Innovative Marketing Campaigns: Developed and executed marketing plans aimed at increasing brand awareness and customer loyalty
- Insights-Driven Market Adaptation: Conducted market research to identify trends and opportunities, adapting services and promotions accordingly
- Quality Assurance for Culinary Experiences: Implemented quality control measures to ensure food safety and exceptional customer experiences
- Digital Presence and Engagement: Managed online presence and digital marketing campaigns across social media and food delivery platforms
- Empowering Staff Through Training: Trained and developed staff in both operational procedures and marketing initiatives, enhancing team capability and performance
- Cross-Functional Collaboration for Success: Collaborated with cross-functional teams to align marketing, sales, and service delivery efforts.
Manager - Operations & Marketing
Snover Fashion & Fragrances
01.2022 - 03.2023
- Operational Management in Fashion Retail: Oversaw day-to-day retail operations, ensuring high standards of customer service and efficient store management
- Marketing That Dazzles: Developed and implemented marketing campaigns to promote new collections and enhance brand visibility
- Smart Inventory and Merchandising Strategies: Managed inventory and merchandising strategies to optimize product placement and sales performance
- Sales Insights for Operational Refinement: Analyzed sales data and customer feedback to drive decision-making and improve operational processes
- Building Strong Supplier Relationships: Built and maintained relationships with suppliers and vendors to ensure product quality and timely delivery
- Engaging In-Store Experiences: Led promotional events and in-store activities to maximize customer engagement and sales
- Mentorship for a Collaborative Culture: Mentored and trained staff in both operational tasks and customer relation techniques, fostering a positive work environment.
Community Service Worker
Youth for You (NGO)
08.2019 - 12.2021
- Program Planning: Assisted in planning and executing community outreach programs to support local youth development
- Communication Management: Managed client communication, addressing queries and concerns promptly to ensure client satisfaction
- Crisis Intervention: Provided direct support and crisis intervention for at-risk youth, ensuring access to essential services and resources
- Collaboration: Collaborated with local organizations and to develop and implement community-based initiatives
- Needs Assessment: Conducted needs assessments to identify service gaps and created actionable plans to address
- Workshops Facilitation: Facilitated workshops and educational sessions on various topics, including health, education, and employment readiness
- Client Coordination: Worked closely with immigrants to gather essential documentation and provided continuous assistance throughout the immigration process
- Reporting: Tracked and reported on program outcomes to ensure alignment with organizational goals.
Chief Operation Officer Projects (International Business and Franchising)
Artisans Salon Pvt Ltd.
01.2017 - 03.2019
- Lead Team: Led a core team of 25 to drive business strategies and enhance customer focus
- Franchise Development: Managed national and international diversification using FOFO & COCO franchise models
- Corporate Alliances: Finalized corporate alliances for franchise expansion with prospective clients/brands
- Brand and Investor Management: Handled portfolios ensuring mutual satisfaction and optimal solutions
- Territory Mapping: Identified opportunities for growth and conducted territory mapping
- Business Development: Guided proposals and pitches led meetings with prospective leads.
General Manager (North & Central India)
Strands Salons India Pvt Ltd.
01.2011 - 12.2016
- Market Strategies: Identified target markets and developed effective communication strategies
- Financial Oversight: Prepared forecasts for expenses and revenue, along with monthly and trend analysis reports
- Product Innovation: Explored improvement avenues for products and services to enhance profitability
- Brand Enhancement: Increased brand visibility through innovative marketing activities
- Customer Loyalty: Designed loyalty and reward programs to secure customer retention
- Recognition: Awarded Best Manager for three consecutive quarters and received multiple awards for customer satisfaction.
Senior Financial Manager
American Express (India) Pvt. Ltd
09.2006 - 12.2011
- Fund Management: Managed daily fund settlements, accounting, reconciliation, and reporting for four international markets (Denmark, Norway, Spain, Japan)
- Project Leadership: Led projects like Project AMICI and Financial Model Review
- Month-End Accounting: Streamlined processes, reducing exposure in P&L by US$6150k
- Client Relationship: Maintained relationships and identified service improvements
- Awards: Received multiple SDL and e-rewards for outstanding customer service.
Education
Master of business administration -
Hindu Institute of Management, MDU Rohtak
04.2006
Bachelor of Commerce -
GVM College, MDU Rohtak
03.2004
Skills
- Client relationship management
- Operations management
- Immigration laws, policies, and procedures
- Team leadership
- Financial management
- High-performance team management
- Supplier relationship management
- Mentoring and training
- Communication management
- Brand enhancement
Canadianequivalencysummary
Bachelor's degree (three years) and bachelor's degree (four years)
Projects
Contract & Accounting Review: Global corporate and GNS partner contract reviews.
AMICI Project Implementation: Led accounting/reporting changes for the Amex, JCB-Japan and ICICI Bank tie-up.Learning Leads & Kaizen Idea Database: Revamped new hire orientation and initiated a platform for recognizing individual efforts.
Languages
English
Full Professional
Hindi
Native/ Bilingual
Punjabi
Professional
Certification
- Real Estate Licensing Program (Ongoing)
References
References available upon request.
Timeline
Senior Manager - Operations and Marketing
Canadian Sath TV & Radio
12.2023 - Current
Senior Manager - Operations and Marketing
Thrive Foods & Restaurants
03.2023 - 12.2023
Manager - Operations & Marketing
Snover Fashion & Fragrances
01.2022 - 03.2023
Community Service Worker
Youth for You (NGO)
08.2019 - 12.2021
Chief Operation Officer Projects (International Business and Franchising)
Artisans Salon Pvt Ltd.
01.2017 - 03.2019
General Manager (North & Central India)
Strands Salons India Pvt Ltd.
01.2011 - 12.2016
Senior Financial Manager
American Express (India) Pvt. Ltd
09.2006 - 12.2011
Master of business administration -
Hindu Institute of Management, MDU Rohtak
Bachelor of Commerce -
GVM College, MDU Rohtak
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