Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Aaron Rico Li

Burnaby

Summary

Results-oriented sales professional with proven track record in mid-market sector. Skilled in identifying client needs, developing tailored sales strategies, and driving revenue growth. Known for fostering collaborative team environments and adapting to dynamic market conditions. Proficient in CRM tools and account management techniques.

Overview

4
4
years of professional experience

Work History

Mid-Market Account Executive

Jitterbit
10.2024 - Current
  • Closed high-value iPaaS deals by managing complex, multi-stakeholder sales cycles involving IT, operations, and executive leadership.
  • Increased market penetration in the mid-market segment by identifying integration and automation gaps, targeting high-ROI opportunities across e-commerce, manufacturing, and financial services.
  • Consistently exceeded quota by aligning Jitterbit’s integration solutions to customer pain points, maximizing revenue within a competitive territory.
  • Developed trusted advisor relationships with technical and business stakeholders, driving long-term growth and platform adoption across key accounts.
  • Generated net-new pipeline and closed new business through strategic outreach, industry networking, and deep discovery focused on API, EDI, and ERP integration needs.

Commercial Account Executive

Boomi
06.2023 - 10.2024
  • Closed $550K in sales by Q3 toward a $915K annual quota, with an active pipeline of $300K+ poised to exceed targets.
  • Ranked #2 among 10 Account Executives on my team, driven by consistent execution, solution selling, and territory development.
  • Mentored peers on leveraging AI tools to analyze buyer workflows, improving team-wide discovery and solution alignment.
  • Spearheaded in-territory networking events with partners, clients, and prospects, leading to multiple new client acquisitions.
  • Consulted C-level executives on digital transformation, positioning Boomi’s integration and automation capabilities to address strategic business challenges.

Enterprise Business Development Representative

Tipalti
03.2022 - 06.2023
  • Awarded SDR Rookie of the Quarter (Q2 FY22) in recognition of exceptional early performance and contribution to pipeline growth.
  • Achieved 366% of ramp quota and exceeded full-year quota by 102% for FY22, outperforming peers through strategic outreach and consistent follow-up.
  • Increased lead-to-opportunity conversion rates by 30% by leveraging data analytics and refining targeting strategies using internal sales tools.
  • Recognized by Account Executives as the top-performing SDR they had partnered with, based on quality of handoffs, collaboration, and deal influence.

Account Executive

Planswell
04.2021 - 03.2022
  • Ranked #1 out of 15 Account Executives, consistently exceeding performance benchmarks and setting the pace for the team.
  • Achieved 120%+ of quarterly quota on average, demonstrating strong pipeline management and closing efficiency.
  • Proactively sourced new business and partnered with SDRs to develop targeted outreach strategies, resulting in a steady flow of qualified opportunities.
  • Owned the full sales cycle from prospecting to close, including onboarding and nurturing client relationships to ensure long-term success.
  • Completed Grant Cardone Sales Training University, applying advanced sales techniques in discovery, objection handling, and closing.

Education

BBA -

British Columbia Institute of Technology
Burnaby, BC
05-2019

Skills

  • Solution Selling
  • Pipeline Management (CRM Proficiency)
  • Forecasting & Quota Attainment
  • Discovery and Qualification (MEDDIC/BANT)
  • Executive-Level Communication
  • Negotiation & Closing Strategies
  • SaaS Business Model Expertise
  • Product Demos & Technical Discovery
  • Integration and API Literacy
  • Cross-Functional Collaboration
  • Sales Methodology
  • Contract and Procurement

Languages

English
Chinese (Mandarin)
Chinese (Cantonese)
Korean

Timeline

Mid-Market Account Executive

Jitterbit
10.2024 - Current

Commercial Account Executive

Boomi
06.2023 - 10.2024

Enterprise Business Development Representative

Tipalti
03.2022 - 06.2023

Account Executive

Planswell
04.2021 - 03.2022

BBA -

British Columbia Institute of Technology

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Aaron Rico Li