Summary
Overview
Work History
Education
Skills
Timeline
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Aaron L. Potratz

Los Angeles

Summary

Goal-driven Sales Manager experienced in growing territories and building customer loyalty. Well-organized with top strengths in planning, problem solving, and project management. Bringing many years of progressive sales experience.

Overview

17
17
years of professional experience

Work History

On-Premise National Accounts Manager

Firestone Walker Brewing Company
05.2022 - Current
  • Manage 200K annual cases at over 75 corporate call points nationwide, securing consistent growth of 7 to 10%.
  • Collaborate with Distributor Managers, Firestone sales, and Marketing teams to enhance brand awareness.
  • Facilitate growth through the strategic management of marketing budgets, retailer collaboration, and third-party agency partnerships.
  • Utilize latest Nielsen and IRI sales data to craft compelling selling stories in collaboration with the Data and Insights Team.

Territory Sales Manager

Firestone Walker Brewing Company
Los Angeles County
01.2019 - 04.2022
  • Supervised over 1.1 million annual cases. Accountable for five direct reports and seven wholesalers.
  • Evaluated key performance indicators and gauged brand success during retailer engagements.
  • Cultivated robust relationships with Distributor sales personnel through collaborative efforts.

Market Manager

Firestone Walker Brewing Company
Los Angeles (Beach Cities)
05.2015 - 12.2018
  • Oversaw handling of more than 200,000 annual cases across LA Metro and Beach Cities.
  • Targeted growth in both on-premise and off-premise distribution.
  • Establish and preserve strong connections with distributor sales teams.

General Manager

Wildcraft
Culver City
01.2013 - 04.2015
  • Enhanced operational performance by developing effective business strategies, systems and procedures.
  • Managed logistical arrangements for various monthly events including beer dinners and pint nights.

Bar Manager

Wang’s North Park
San Diego
11.2011 - 10.2012
  • Maintained accurate records of liquor inventory and purchases for budgeting purposes.
  • Managed bar staff, trained new hires, and implemented disciplinary procedures when necessary.

Media Buyer

Adconion Media Group, LLC
Santa Monica
12.2010 - 06.2011
  • Planned schedules for multiple campaigns by setting deadlines for creative development, launch and end dates.
  • Analyzed data such as market trends, demographics, competitive landscape, and consumer behaviors to inform decisions about media buys.
  • Used strong negotiation and persuasion skills to sell advertising products and services.

Manager of Business Development

Media Mayhem Corporation
Santa Monica
07.2008 - 09.2010
  • Established partnerships with key vendors in order to expand reach into new markets or industries.
  • Managed the sales pipeline and forecasted sales targets to ensure business objectives were met.
  • Led cross-functional teams to drive project completion and ensure alignment with strategic goals.

Education

Criminology

University of Nebraska
Lincoln, NE
01.2000

Skills

  • Account management
  • Brand development
  • Budget management
  • Contract negotiations
  • Customer relationship management
  • Data analysis
  • Inventory management
  • Market analysis
  • Negotiation skills
  • Performance evaluation
  • Sales forecasting
  • Team leadership

Timeline

On-Premise National Accounts Manager

Firestone Walker Brewing Company
05.2022 - Current

Territory Sales Manager

Firestone Walker Brewing Company
01.2019 - 04.2022

Market Manager

Firestone Walker Brewing Company
05.2015 - 12.2018

General Manager

Wildcraft
01.2013 - 04.2015

Bar Manager

Wang’s North Park
11.2011 - 10.2012

Media Buyer

Adconion Media Group, LLC
12.2010 - 06.2011

Manager of Business Development

Media Mayhem Corporation
07.2008 - 09.2010

Criminology

University of Nebraska

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Aaron L. Potratz