Aaron Brassard
Sales Director
Saint-Lazare,QC
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Organized and dependable candidate successful at managing multiple priorities. Willingness to take on added responsibilities to meet team goals.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Sales
DNE Resources
01.2018 - 08.2023
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Worked closely with product teams to understand customer needs and requirements.
- Directed sales support staff in administrative tasks to help sales reps close deals.
Sales Manager
DNE Resources
01.2016 - 01.2018
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Enterprise Account Executive
DNE Resources
10.2014 - 01.2016
- Articulated and demonstrated product concepts and offerings to clients in easily understandable terms.
- Demonstrated products, responded to questions, redirected concerns and overcame objections to close sales.
- Built and cultivated healthy pipeline of customers interested in partnering with company.
- Developed creative solutions to meet individual client needs.
- Generated new contacts through networking and cold calling.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Collaborated with internal teams to develop account strategy.
Director of Sales
Precise Logistics
01.2012 - 09.2014
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and shipping industries.
Education
Bachelor of Arts - Business Administration
Concordia University
Montreal, QC06.2009
High School Diploma -
Stanstead College
Stanstead06.2003
Skills
- Profit Optimization
- Sales Statistics Analysis
- Salesforce Software
- Revenue Projections
- Pipeline Development
- Tradeshow Events
- Networking Events
- Marketing Campaign Analysis
- Tradeshow Management
- Energy Industry
- Strategic Selling
- Sales Strategy Development
Accomplishments
- Achieved 125% of annual sales targets by developing a unified sales team.
- Collaborated with sales, marketing and operations in the development of Salesforce CRM.
- Built an offshore call center of 21 staff members.
- Supervised team of 42 staff members from 4 different departments, remotely and in office.
Certification
- Leadership Development Training Certification - 2021
Timeline
Director of Sales
DNE Resources
01.2018 - 08.2023
Sales Manager
DNE Resources
01.2016 - 01.2018
Enterprise Account Executive
DNE Resources
10.2014 - 01.2016
Director of Sales
Precise Logistics
01.2012 - 09.2014
Bachelor of Arts - Business Administration
Concordia University
High School Diploma -
Stanstead College
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