Aakash

• Conducted in-depth analytics on product funnel
  performance to drive informed decision-making
  and optimize conversion rates.
• Analyzed growth trends and patterns to identify
  opportunities for strategic expansion and market
  penetration.
• Evaluated suppliers to ensure cost-effectiveness
  while enhancing operational efficiency and
  maintaining quality standards.
• Implemented innovative methods, practices, and
  systems aimed at reducing turnaround time and
  streamlining processes.
• Collaborated closely with supervisors to enhance
  supervisory and leadership skills through effective
  communication and team management.
• Developed and maintained comprehensive
  dashboards to provide real-time insights into key
  performance metrics and facilitate data-driven
  decision-making.

Tableau frontend with BigQuery backend

Incentive Payout Dashboard
Tableau based interactive dashboard that provides Sales teams with real time updates
on their monthly, quarterly, and yearly incentives. It enables Sales teams to track their
performance and earnings, ultimately improving their productivity and motivation.

Account Based Marketing Dashboard
Tableau dashboard tracks targeted account performance, campaign effectiveness,
and revenue impact. It provides customizable insights for marketing team to optimize
their account based marketing strategy. The dashboard tracks key platforms such as
LinkedIn, Google, Rollworks , and Bing, providing valuable insights for informed decision
making.

Revenue Dashboard
The "Revenue Dashboard" tracks product revenue, customer retention, and product
upgrades/downgrades by industry and geography. Visualizations provide insights into
revenue trends and customer behavior, helping businesses optimize their revenue

• Tableau frontend with Hive/SAS backend
  
  Singapore Airline Trends Monitoring Dashboard:
  The Singapore Airlines Trends Monitoring Dashboard is a dynamic Tableau based dashboard that enables Singapore Airlines to gain insights into monthly market trends, competition, pricing trends, customer trends, brand affinity, and share of wallet in the
  airline industry. The dashboard provides real time updates on key metrics, allowing for informed decision making to improve competitiveness and profitability.
  
  Acquisition Dashboard
  Card member prospect acquisitions dashboard for 25 international markets, allowing the Marketing team to measure campaigns and build new acquisition strategies. It also enables the Finance team to calculate ROI, providing valuable insights for informed
  decision making.
  
  Sales Dashboard
  A tableau based interactive tool that enables Sales teams to pitch the right value statements to prospect merchants and manage renegotiation and cancellation threats at scale. The dashboard provides real time updates on sales performance and helps Sales teams to make informed decisions, ultimately improving sales productivity and revenue.
  

• Python: Pyspark & Pandas
  Prospect Acquisition Forecasting
  Developed a dashboard focusing on card member forecasted metrics such as New acquired accounts , billings , incremental billings, tufi etc
  

• Business Insights (SAS based)
  AmEx’s Client Services Delivered 30+ projects related to BI studies, Merchant and Card member marketing, Customer retention and growth opportunities, etc . for clients across different industries
  including Airlines, Retail, Lodging, etc.