Qinni Lan
North York,ON
Summary
Dynamic Event Planner, Sales Manager, and Media Production Specialist with a proven track record in orchestrating large-scale events and driving sales revenue. Successfully managed over 50 corporate events, trade summits, and live concerts while enhancing brand visibility through strategic multimedia content. Core competencies include event coordination, sales strategy development, and audiovisual production, contributing to significant customer engagement across retail and media sectors. Career aspirations focus on leveraging these skills to elevate brand experiences in future projects.
Overview
1
1
year of professional experience
Work History
Event Coordinator
Xinflix Media
Markham, Ontario
01.2024 - Current
- Successfully planned and executed 50+ corporate events, concerts, trade summits, and community engagements, ranging from 100 to 1,000+ attendees.
- Spearheaded the 2024 Autumn Economic and Trade Summit, managing sponsorship deals, speaker coordination, and media outreach.
- Directed logistics for Live Show at Xinflix Auditorium, assuring flawless coordination of venue setup, ticketing, on-site management.
- Developed targeted event promotion strategies across social media, email marketing, and PR channels, resulting in a 30% increase in attendance.
- Produce high-quality promotional materials, including event posters, press releases, and video content.
- Built and maintained relationships with community leaders, business associations, and cultural organizations to expand Xinflix Media’s network.
- Negotiated sponsorship packages for corporate partners, ensuring mutually beneficial promotional opportunities.
- Coordinated venue rentals, equipment setup, and technical requirements, ensuring all events ran smoothly.
- Managed vendor relationships, including catering, audio-visual teams, security, and guest accommodations.
- Designed and operated stage lighting for live concerts, business forums, and corporate events, creating immersive visual experiences.
- Worked with AV teams to synchronize lighting effects with performances and presentations, enhancing the event atmosphere.
- Provided on-site technical support to ensure flawless event execution.
Sales Manager
Supervape Store
12.2023 - 05.2024
- Directed operations of a retail store, driving annual sales growth by 25% to surpass $1,000,000.
- Implemented data-driven sales strategies, boosting high-margin product sales by 30%.
- Designed and launched a membership program, increasing repeat purchase rates by 40%.
- Trained sales staff to enhance upselling techniques, resulting in a 15% increase in average transaction value.
- Supervised and coached a team of 10+ sales associates, improving new hire onboarding, and increasing their performance achievement rate by 50% within the first month.
- Developed an incentive program that boosted overall team productivity, leading to a 20% increase in employee sales performance.
- Implemented an improved inventory tracking system, reducing excess stock by 10%, and optimizing cash flow.
- Led in-store and online promotional campaigns that drove a 35% increase in foot traffic.
Education
Bachelor of Arts - Music Performance
York University
Toronto, None09-2024
Skills
- Teamwork and collaboration
- Event sales
- Conference preparation
- Guest management
- Events logistics management
- Event calendar management
- Special events planning
- Cost estimating
- Graphic Design (Posters, Banners, Branding)
- Lighting Design and Technical Operation
- Sponsorship Acquisition and Partnership Building
- Retail Data Analysis and Marketing Strategies
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Event Coordinator
Xinflix Media
01.2024 - Current
Sales Manager
Supervape Store
12.2023 - 05.2024
Bachelor of Arts - Music Performance
York University
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