Danny Praise
Brampton,ON
Summary
Experienced and highly determined Product Manager passionate about developing innovative methods to drive sales. Specializes in leading teams through product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
25
25
years of professional experience
Work History
Product Manager
TDD Hybrid Solutions
01.2024 - Current
- Reduced wasted spend by implementing negative keyword lists to filter out irrelevant searches from triggering ads.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
- Streamlined internal processes related to the management of Google Ads accounts which led to more efficient and timely campaign launches.
- Managed multiple accounts simultaneously by setting up, monitoring, and optimizing campaigns for various industries.
- Delivered consistent positive results by creating custom-tailored Google Ads solutions for each unique client need or challenge faced.
- Established strong relationships with clients, resulting in long-term partnerships and recurring business opportunities.
- Developed keyword targeting strategies for search ads that drove increased traffic and conversions on client websites.
Product Manager
Citi Group
08.2022 - 12.2023
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Conducted market research to identify new opportunities and target markets.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Managed product demonstrations and testimonials for performance evaluation.
- Drove innovation within product line, identifying and pursuing opportunities for new features and enhancements.
- Optimized email campaigns to increase open and click-through rates.
- Led cross-functional teams to deliver new product features on schedule, fostering collaboration between engineering, marketing, and sales departments.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Senior Business Analyst
TD Bank
04.2021 - 11.2022
- Streamlined data transformation processes for the ETRR project by integrating data from 18 sources, improving reporting efficiency by 25%, while leading a cross-functional team to deliver project requirements on time and within scope, and providing actionable insights through comprehensive
- RAID reports to enhance risk management and project oversight.
- Created detailed user stories for system enhancements, leading to improved functionality and user satisfaction.
- Performed risk assessments on potential projects to determine feasibility and viability before moving forward with implementation plans.
- Conducted gap analyses to identify discrepancies between current and desired states, leading to actionable recommendations.
- Facilitated requirement gathering workshops, resulting in clear project objectives and deliverables.
- Led process mapping initiatives, resulting in optimized workflows and reduced redundancies across departments.
- Identified patterns and trends in large data sets and provided actionable insights.
Senior Business Analyst
Bank of Montreal, BMO
12.2017 - 11.2020
- Revamped KRI reporting at the product line and divisional levels, improving monitoring efficiency by and driving continuous improvement in the KRI framework, which resulted in enhanced risk management and a 20% increase in reporting accuracy.
Scrum Lead/Senior Business Analyst
Region of Peel
07.2015 - 11.2017
- Led change management efforts during the Salesforce CRM/ERP deployment, conducting training and system showcases for over 1000 staff and residents, resulting in a 30% improvement in user adoption and system utilization within the first 3 months.
Senior Business Analyst
BMO Bank of Montreal
01.2014 - 07.2015
- Captured and validated critical data elements for the RDARR-BCBS 239 project, leading to the automation of the Special Accounts Management Unit (SAMU) database process, which reduced manual processing time by 40% and improved data accuracy by 25%.
Senior Business Analyst
Loblaw Companies Limited
06.2013 - 12.2013
- Re-engineered the Risk Management database for the SAP ERP implementation, automating a manual process and improving operational efficiency by 35%, while ensuring that all business objectives were met through end-to-end testing and review of technical deliverables.
Operational Risk Manager
Access Bank
06.2000 - 10.2012
- Developed and administered Risks and Controls Self-Assessment (RCSA) across 350+ branches, improving risk identification and mitigation processes, resulting in a 20% reduction in operational risks within the first year of implementation.
- Implemented risk avoidance and mitigation strategies to eliminate hazards, activities and exposures that could negatively impact organizational assets.
- Planned, performed and implemented Lean and Six Sigma process improvement initiatives to measure and eliminate defects in development and increase efficiency.
- Promoted a strong risk culture within the organization through effective communication of policies and procedures.
- Supported senior leadership in decision-making processes by providing insightful analyses of operational risks and their potential impacts on business performance.
Education
Postgraduate Diploma - Information Technology Solution
Humber College
Master of Business Administration (MBA) -
University of Lagos
Bachelor of Science -
University of Lagos
Project Management Professional (PMP) -
Project Management Institute
Certified Business Analysis Practitioner (CBAP) -
International Institute of Business Analysis
Certified Scrum Master (CSM) -
Knowledge Academy -
Skills
- Teamwork and collaboration
- End to end feature delivery
- Product vision and strategy
- Timeline management
- Stakeholder management
- Business development
- Tools & Technologies - JIRA, Confluence, Figma, MS Office Suite, Trello, Slack, SAP ERP, Dynamics365, Salesforce, SQL, Oracle SQL Server, PostgreSQL, Python, JSON, XML, Azure DevOps, Hive, HBase, Zeppelin, Spark2, Hadoop, Pig Latin, Neo4j, Java, HTML, CSS, JavaScript, Bootstrap, Unix/Linux, Oracle PL-SQL, Microsoft Visio, Microsoft Teams, Balsamiq, Canva, Power BI, Tableau, Goggle Analytics
Languages
English
Native or Bilingual
Timeline
Product Manager
TDD Hybrid Solutions
01.2024 - Current
Product Manager
Citi Group
08.2022 - 12.2023
Senior Business Analyst
TD Bank
04.2021 - 11.2022
Senior Business Analyst
Bank of Montreal, BMO
12.2017 - 11.2020
Scrum Lead/Senior Business Analyst
Region of Peel
07.2015 - 11.2017
Senior Business Analyst
BMO Bank of Montreal
01.2014 - 07.2015
Senior Business Analyst
Loblaw Companies Limited
06.2013 - 12.2013
Operational Risk Manager
Access Bank
06.2000 - 10.2012
Certified Business Analysis Practitioner (CBAP) -
International Institute of Business Analysis
Certified Scrum Master (CSM) -
Knowledge Academy -
Postgraduate Diploma - Information Technology Solution
Humber College
Master of Business Administration (MBA) -
University of Lagos
Bachelor of Science -
University of Lagos
Project Management Professional (PMP) -
Project Management Institute
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