Managed a comprehensive social media campaign to celebrate the restaurant's one-year anniversary.
Created and pitched the concept for a launch party attracting food influencers and notable figures.
Produced an interview-style video and a series of professional photographs for promotional purposes.
Scheduled to cover the event on January 30, handling both photography and videography.
Client: Last Call Cocktail Club
Conducted a flash photography session for a special event, capturing the essence of the club's atmosphere.
Client: Honey Moon Dessert
Developed and shot a winter promotional campaign, focusing on new menu items.
Delivered high-quality videography and photography content for marketing use.
Client: Chaster's Smile (Clothing Brand)
Conceptualized and executed a brand story through videography and set-off photography, enhancing the brand's image and reach.
Personal Assistant /Producer
THUGS OF CHINATOWN-Creative Agency
07.2023 - 10.2023
Managed daily workflows and streamlined client meetings.
Developed business and client proposals,
Expanded the client base through targeted outreach initiatives.
Directed shoots, from curating shot lists to overseeing set designs.
Produced behind-the-scenes content for promotional purposes.
Led event planning and procured essential resources.
Designed logos for key projects, including Sala Kitchen Ice cream brand
Gained 2,000 followers on Instagram in 3 months.
Instagram reels average 12K views, with a peak at 51K views.
Creative Director
Student Startup Record Label(SYMBIO)
05.2023 - 07.2023
Designed T-shirts and album covers, boosting brand visibility and sales.
Orchestrated two listening parties, promoting artists and enhancing community ties.
Served as MC, ensuring event fluidity and audience connection.
Edited videos for promotions and artist exposure.
Social Media Operation Intern
Flipboard China(Influencer Marketing Department)
04.2021 - 08.2021
Managed social media accounts, ensuring brand consistency and content
Developed skills in social media marketing, content creation, data analysis, and project management
Conducted influencer research and outreach, resulting in collaborations with influencers reaching over 100,000 followers
Responsible for the operation of multiple TikTok accounts, growing one account (@theflapier) to 20k followers in 2 months with an average of 1000 views per video
Education
Bachelor of Arts - Illustration
OCAD University
04.2024
Skills
Languages: Mandarin (Native), English (Fluent)
Technical Proficiency:
Skilled in Premier Pro, Procreate, InDesign, Photoshop, Illustrator, and Readymag