Lucas Schiavone
Oakville,ON
Summary
A professional marketer possessing experience in devising and executing marketing strategies that assist with establishing brand uniformity, generating leads, and increasing organizational revenue. Specializing in digital marketing, encompassing content creation, social media, videography, animation, media buying, graphic design, and digital campaign strategies to propel business growth.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
Innovaderm Research Inc.
09.2023 - Current
- Developed and managed PPC advertising campaigns for various dermatologic conditions and clinical trials on Google Ads, Facebook Ads, and Instagram Ads
- Applied SEO techniques such as meta tags, UTM tracking links, keyword optimization, and URL structure optimization to improve visibility and organic traffic to landing pages
- Conducted A/B testing, optimized ad copy, ad targeting parameters, and monitored campaign performance to maximize sponsor investments
- Utilized Google Analytics, Adobe Analytics, Meta Ads Manager, and Hootsuite to track KPIs and analyze campaign performance
- Managed campaign advertising budgets ranging from $250,000 to $1,000,000 for each study
Marketing Coordinator
StemWave
06.2023 - 09.2023
- Produced diverse video advertising content, including patient testimonials, shockwave therapy tutorials, and animated product demonstrations
- Monitored campaign performance metrics for chiropractic advertisements, including impressions, clicks, conversions, budgets, and ROI
- Integrated lead capture forms and contact forms into landing pages utilizing HubSpot Mailchimp, and WordPress to gather patient demographics
- Configured workflows, triggers, and segmentation rules to automate personalized SMS and email communications based on patient visitation history and preferences.
Network Engagement Manager
Young Presidents Organization - YPO
07.2022 - 05.2023
- Facilitated engagement initiatives, events, and discussion board posts to encourage knowledge sharing and relationship-building amongst members
- Organized and coordinated events, workshops, webinars, and conferences to facilitate global YPO member networking opportunities and professional development
- Generated reports and dashboards on Salesforce and Tableau to provide insights into event attendance, membership trends, and network forecasting
- Used Adobe Creative Suite to produce compelling visuals for Mailchimp email campaigns
Content Strategist
BioPed Footcare & Orthotics
07.2018 - 02.2022
- Created engaging and relevant content across various digital channels, including blog posts, videos, social media, and email campaigns
- Established brand messaging, tone of voice, and visual guidelines to maintain consistency and cohesion across all social media platforms
- Formulated content calendar roadmaps, integrating current medical trends and insights to enhance content planning and execution
- Monitored and managed Google and Facebook reviews, addressing inquiries promptly to maintain brand reputation and patient satisfaction
- Utilized Google Analytics to implement SEO tools and keyword optimizations to assist with website tracking and identify optimization opportunities
- Measured content performance using analytics tools, providing insights to inform data-driven decision-making for future campaigns.
Education
Bachelors of Business Administration -
University of Guelph
Guelph05.2018
Diploma - Business Administration
Humber College
Toronto05.2018
Skills
- Adobe Creative Suite
- Canva
- Google Ads
- Google Analytics
- Hootsuite
- HubSpot
- Mailchimp
- Meta Ads Manager
- Salesforce
- Shopify
- SurveyMonkey
- Tableau
- Trello
- Vimeo
- WordPress
- YouTube
- Zapier
- Zoom
Links & Refrences
- Portfolio
- Cover Letter
Skills
- Analytical Skills
- Brand Management
- Content Creation
- Data Analysis
- Digital Marketing
- Email Marketing
- Graphic Design
- Market Research
- Marketing Automation
- PPC (Pay-Per-Click) Advertising
- Project Management
- SEO (Search Engine Optimization)
- Social Media Management
Timeline
Digital Marketing Specialist
Innovaderm Research Inc.
09.2023 - Current
Marketing Coordinator
StemWave
06.2023 - 09.2023
Network Engagement Manager
Young Presidents Organization - YPO
07.2022 - 05.2023
Content Strategist
BioPed Footcare & Orthotics
07.2018 - 02.2022
Bachelors of Business Administration -
University of Guelph
Diploma - Business Administration
Humber College