Summary
Overview
Work History
Education
Skills
Professional Organizations
Pro-Bono Work
Timeline
Generic

Adrienne Arieff

Los Angeles

Summary

Dynamic brand marketing leader with 20 years of experience in developing and executing high-impact integrated marketing strategies and campaigns. Proven track record in leading cross-functional teams, orchestrating complex multi-channel projects, and driving measurable results in brand awareness and consumer engagement. Expertise in emerging platforms, including gaming, music, and entertainment. Strong background in agency leadership, brand innovation, and global marketing initiatives.

Overview

10
10
years of professional experience

Work History

Independent Marketing Communications Consultant

Link Creative
01.2024 - Current
  • Lead integrated marketing and communications strategies for diverse clients including venture funds, consumer brands, and start-ups in wellness, women's sports, entertainment, and tech sectors
  • Develop and execute multi-channel media strategies, securing high-impact placements in national, broadcast, and trade outlets
  • Rebranded California Cloth Foundry around the 'Buy Local Movement Comes to Fashion,' positioning the company for acquisition
  • Created 2024 Communications, social media and content program for Carolinas Care Partnership non-profit resulting in a 100% increase in engagement and media placements

Brand, Communications & Content Lead (6-month contract)

Muse Capital
01.2024 - 06.2024
  • Developed and executed comprehensive content strategy, including thought leadership articles, social media posts, and website content
  • Built the firm's brand messaging used in all marketing and web collateral
  • Managed social media platforms, driving community growth and interaction by 50%
  • Helped Midi Health, a virtual clinic for perimenopause and menopause, with their PR, content and marketing efforts after their $60M raise

Managing Director, Marketing

Beck Media & Marketing
01.2019 - 12.2023
  • Implemented new performance evaluation system which resulted in an increase in employee productivity and morale
  • Generated new business leads and grew existing accounts year-over-year
  • Established and led integrated communications projects for major brands like American Express Foundation, TikTok, ByteDance, and Coca-Cola
  • Managed Coca-Cola's first Halloween in the metaverse influencer program, securing both paid and earned media placements and achieving a 100% increase in brand visibility
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services

Senior Vice President

The Outcast Agency
01.2015 - 12.2018
  • Provided high-level client counsel on messaging and campaign execution
  • Co-led portfolio of companies including A16Z, Coinbase, Instagram, HBO, OpenTable, Spotify, Twyla Fine Art and WeWork
  • Signed $1 million book of business over a 3-year period
  • Led a staff of 6-10 people
  • Provided counsel to Meta's social good team, leading to a 50% higher action for causes via media campaigns
  • Directed a cross-functional team of 10+ in the entertainment and tech sector, launching a global communications campaign for HBO that resulted in a 40% increase in consumer engagement

Education

Master Of Arts - International Education

Columbia University
New York, NY

Bachelor Of Arts - Communications

American University
Washington, DC

Skills

  • Integrated Marketing Strategy
  • Brand Innovation
  • Emerging Platforms
  • Global Campaign Development
  • Cross-Functional Leadership
  • Budget Management
  • Data-Driven Decision Making
  • Creative Direction
  • Sponsorship Activation
  • Digital Marketing
  • Consumer Insights
  • Social Media Marketing
  • Crisis Management
  • Adobe Creative Suite
  • Influencer Marketing

Professional Organizations

  • Mixing Board, 01/01/23, Present
  • PRSA, 01/01/12, Present
  • The Board, 01/01/23, Present

Pro-Bono Work

SHE-CAN Global, 1/1/23, Present, Mentor students from war torn countries over a 5-year period to help them get into college.

Project Mentor, 1/17-1/21, Co-founded and scaled a national women's mentorship community to 30,000+ members, facilitating career development through curated mentor-mentee matching and leadership fireside chats.

Room To Read, 1/17-1/20, Communications, brand, and thought leadership advisor to VP of Communications.

Timeline

Independent Marketing Communications Consultant

Link Creative
01.2024 - Current

Brand, Communications & Content Lead (6-month contract)

Muse Capital
01.2024 - 06.2024

Managing Director, Marketing

Beck Media & Marketing
01.2019 - 12.2023

Senior Vice President

The Outcast Agency
01.2015 - 12.2018

Bachelor Of Arts - Communications

American University

Master Of Arts - International Education

Columbia University

Similar Profiles

CREATE PROFILE
Adrienne Arieff