Summary
Overview
Work History
Education
Clients
Volunteering
Skills
Relevant Courses
References
Timeline
Generic

Kateryna Hladka

Linkedin: Kateryna Hladka

Summary

Versatile communication abilities from writing and editing a variety of marketing content and completing advertising project delivery needs. Business savvy with a creative edge from a business background, in-house and agency experience combining commerce with creativity.

Overview

7
7
years of professional experience

Work History

Digital Project Manager | Samsung

MASS Engines
Calgary, AB, Canada
01.2024 - 09.2024
  • Company Overview: Managed multiple cross-functional team marketing projects remotely across Canada (Toronto) and USA (New Jersey) simultaneously from concept to delivery with a focus on client satisfaction
  • Managed project commitments including timing, scope, and budget
  • Ensured that the team was set up with the right resources and tools while monitoring project timelines, workloads, and workflows
  • Developed achievable working timelines and plans
  • Tracked all activities, resources, and dates needed to meet client requests
  • Communicated project status and requirements to internal and external stakeholders (including agencies)
  • Identified, communicated, and mitigated advertising project risks
  • Allocated work to the right talent ensuring that project milestones were met, tasks were clear, and projects were delivered effectively
  • Managed multiple cross-functional team marketing projects remotely across Canada (Toronto) and USA (New Jersey) simultaneously from concept to delivery with a focus on client satisfaction

Roject Manager | Beiersdorf, Signet & Tilray

Publicis
Calgary, AB, Canada
01.2023 - 09.2023
  • Company Overview: Collaborated remotely with teams across Canada (Toronto & Montreal) and USA (Dallas) on advertising project delivery
  • Identified project deliverables and managed all aspects of the project
  • Digital and print deliverables included social media, display, signage, email materials, posters, product labels, coasters & website updates
  • Developed and maintained project plans, timelines, statements of work and change requests (streamlined the marketing process as needed)
  • Managed shared resources to ensure advertising project completion
  • Engaged agency departments from client service, creative design, copy, media, strategy, user experience, development, quality assurance and others to most effectively contribute to the project deliverables
  • Managed changes quickly and effectively throughout project delivery
  • Tracked project progress (activities, milestones, deliverables) and completed estimation/re-estimation of work
  • Ensured the success of each project from initial approach to post-mortem by applying project lifecycle methodologies that best suited the digital marketing work at hand
  • Collaborated remotely with teams across Canada (Toronto & Montreal) and USA (Dallas) on advertising project delivery

Project Manager | Nissan, Infiniti, CLF by Rihanna

Critical Mass
Calgary, AB, Canada
04.2022 - 10.2022
  • Company Overview: Collaborated remotely with teams across Canada (Calgary, Toronto & Vancouver), USA (Los Angeles, New York) and Costa Rica
  • Acted as a primary contact for communication needs between clients, teams and vendors
  • Informed clients how to drive project success
  • Created cohesive storyline for all client digital marketing materials
  • Assigned teams to project goals by sharing client insights/ objectives
  • Managed project communication, documented issues/ changes that affected the project, created plans to support client needs
  • Managed and maintained project scope with analytical approach
  • Participated in client and internal status meetings
  • Participated in finance, resourcing and third-party vendor meetings
  • Defined, negotiated, implemented, and monitored quality standards
  • Executed projects according to established procedures, channels and expectations
  • Collaborated remotely with teams across Canada (Calgary, Toronto & Vancouver), USA (Los Angeles, New York) and Costa Rica

Digital Marketing Specialist

Avenue Living
Calgary, AB, Canada
02.2021 - 03.2022
  • Company Overview: Collaborated remotely with Calgary and USA clients
  • Coordinated within the Creative & Strategic Services department (as part of the Digital team) to execute client goals
  • Worked with the Client Service team members to help clients understand the value of digital marketing and advertising
  • Updated company website pages & online content (including blogs)
  • Created new property pages & deployed to Internet Listing Service (ILS) websites for the company
  • Organized and uploaded property photos, virtual tours, floor plans etc
  • Updated website promotions
  • Assembled and deployed email marketing campaigns in Mailchimp
  • Sent recurring resident text blasts
  • Worked with external vendors (SEM/Paid Advertising) for campaigns
  • Worked with website vendors to correct technical website issues
  • Reviewed occupancy levels and adjusted IILS features accordingly
  • Gathered reports from property management software
  • Developed knowledge of the latest digital marketing trends and techniques including SEO and e-mail marketing
  • Collaborated remotely with Calgary and USA clients

Account Coordinator

WAX Partnership Inc
Calgary, AB, Canada
03.2020 - 03.2020
  • Company Overview: Supported the agency client service team with the execution of marketing campaigns for Honda, Servus Credit Union, Contemporary Calgary, West Campus Development Trust & Allseating
  • Developed a sense of project ownership and initiative to lead projects and teams while solving problems quickly and efficiently
  • Opened project dockets, updated status reports, created client workback schedules and maintained updated agency creative resourcing scheduling
  • Attended internal agency status, client status, creative and account service meetings to remain up to date on project requirements
  • Supported key project documentation (including creative asset review)
  • Worked with agency teams (strategy, creative, accounts and operations) to ensure effective project communication
  • Trafficked assets to media vendors upon project completion
  • Learned about the client's industry, products, programs and branding guidelines to communicate messages effectively
  • Attended client events to build and maintain positive working relations
  • Supported the agency client service team with the execution of marketing campaigns for Honda, Servus Credit Union, Contemporary Calgary, West Campus Development Trust & Allseating

Jr. Digital Media Strategist

McCann Canada
Calgary, AB, Canada
11.2018 - 09.2019
  • Company Overview: Collaborated with Calgary and Vancouver teams
  • Assisted with campaign planning for Suncor, Imperial Oil for McCann Calgary and KIND & Amplifon for McCann Vancouver
  • Assisted with developing campaign analytics reports and providing insights by using Google Ads, Facebook Ads, Twitter Ads dashboards
  • Carried out digital campaign set up and trafficking processes by using Campaign Manager and Prisma software
  • Maintained an accurate specifications and deadlines for all media
  • Maintained campaign delivery reports and participated in required meetings with a data-driven approach
  • Carried out campaign buying duties (TV, Radio, Out of Home, Print, Digital and Social)
  • Used various media tools to assist in buying for both digital and non-digital media (Spot Toolkit, Print Toolkit & Print Buy Toolkit)
  • Processed media invoices, cleared/ resolved discrepancies and maintained accurate vendor billing records
  • Coordinated with media partners to ensure timely execution of all media tactics
  • Collaborated with Calgary and Vancouver teams

Marketing Internship

Aware360
Calgary, AB, Canada
11.2017 - 05.2018
  • Company Overview: Assisted supervisor and completed projects autonomously
  • Scheduled daily social media posts by using planning software
  • Posted blog content on company website by using Wordpress
  • Edited written marketing materials including brochures, spec sheets, whitepapers and company presentations
  • Edited visual marketing materials including brochures, spec sheets, whitepapers, company signage, presentations and digital graphics
  • Created marketing plans for two conference events
  • Each event Included a social media marketing plan for 5,000+ followers, an event update on the company website, a twitter contact list, a networking event list and visual banners for three social media accounts
  • Grew social media presence and used analytics to measure social media campaign success
  • Carried out research for company expansion
  • Created a media list, award list and list of tradeshows for company advertising
  • Carried out product and competitor research for company verticals
  • Participated in company meetings and discussions
  • Managed a University of Calgary student project for the company
  • Provided assistance on team projects as required
  • Assisted supervisor and completed projects autonomously

Education

Bachelor of Commerce, Marketing -

University of Calgary
Calgary, AB

Clients

Clara Lionel Foundation by Rihanna, Samsung, Beiersdorf Skincare (Nivea, Coppertone, Elastoplast & Eucerin), Signet Jewelers (Peoples, Kay, Banter, Jared, Zales), Kind Snacks, Imperial Oil, Suncor, Nissan, Infiniti, Honda, McCann Health, Amplifon, Servus Credit Union, Tilray, Contemporary Calgary, Alberta Boot, Noto Gelato, Avenue living Asset Management, Avenue living Communities, Mini Mall Storage Properties, West Campus Development Trust, Allseating, Zenbase, Wetaskiwin Mall, Valo & Aware360.

Volunteering

Art of Leadership, Art of Productions

Calgary, AB, 09/08/14-22

  • Provided information to attendees and assisted in opening and closing various professional development conferences (The Art of Leadership & The Art of Leadership for Women).

Ad Rodeo, McCann

Calgary, AB, 08/31/16, 03/15/20

  • Took part in the Events Committee to assist with city wide Marketing & Advertising events (Cannes Reel, Digital Alberta, Anvil Awards, Student Mentoring night at the Commons).

The Gathering, Cult Collective Ltd.

Calgary, AB, 02/01/16, 02/05/16

  • Provided registration assistance and interacted with individuals across all Marketing & Advertising industry levels.

Skills

• Project & Campaign Management: Jira, Smartsheet, Mavenlink, Float, Tenrox, Activecollab, Campaign Manager, Prisma, VTiger, Callfire,     Reputation Management &  Mailchimp.

• Writing: Microsoft Suite (PowerPoint, Word, Excel, Outlook).

• Photo Editing: Adobe Suite (Photoshop, lnDesign, Illustrator).

• Video Editing: Adobe Premier Pro, Adobe Final Effects & Final Cut Pro.

• Social Media: YouTube, Facebook, LinkedIn,   Snapchat, X, Instagram, & Threads. Statusbrew scheduling software.

• Media: Print Buy Toolkit, Spot Toolkit, Print Toolkit, Numerator & Comscore.

• Research: E-Marketer, WARC, AdWeek & Statistics Canada.

• Analytics: Facebook Ads, Google Ads, Twitter Ads, Status brew, Feedly & SPSS.

• Content Sharing: Sharepoint, Box, Dropbox, Secureshare, Facebook Creative Hub, Google Docs & Confluence.

• Content Management: Wordpress, Adobe Experience Manager, Rentsync Website Management.

• Coding: HTML & CSS. (basic)

• Google Certifications: Ads Fundamentals, Search, Video, Display, Campaign Manager.

• Internet Listing Services (ILS): Yardi Voyager Data Gathering and Reporting, Yuhu, Kijiji Dashboard.

• Remote Work: Google Meet, Microsoft Teams & Slack.

Relevant Courses

• Arts & Culture Marketing            • Marketing Creativity & Innovation   • Marketing Communications

• Professional Communications   • New Media                                        • Market Research

• Retail Management                    • Strategic Management                      • Entrepreneurship

• Business Law                             • Service Marketing                           • Finance

References

References available upon request.

Timeline

Digital Project Manager | Samsung

MASS Engines
01.2024 - 09.2024

Roject Manager | Beiersdorf, Signet & Tilray

Publicis
01.2023 - 09.2023

Project Manager | Nissan, Infiniti, CLF by Rihanna

Critical Mass
04.2022 - 10.2022

Digital Marketing Specialist

Avenue Living
02.2021 - 03.2022

Account Coordinator

WAX Partnership Inc
03.2020 - 03.2020

Jr. Digital Media Strategist

McCann Canada
11.2018 - 09.2019

Marketing Internship

Aware360
11.2017 - 05.2018

Bachelor of Commerce, Marketing -

University of Calgary

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Kateryna Hladka