SUO CHEUNG

• Established company branding identity including logo, guidelines, and brand identity
• Build in-house social media content (TikTok, IG, Facebook) increased by 10% followers
• Crafting print ads with engaging ideas, leaflet design
• Exercised and demonstrated use and mastery of elements of design to meet goals

Client: Colgate

• Managed team of 2 creatives to develop good creative and art direction
• Build social media content (TikTok, IG, Facebook) with e-commerce, motion graphics and UI design
• Succeed in Colgate#smilestrong campaign with engaging concept, which led to 20% increase in followers
• Established strong client relationships through clear communication, understanding of goals, and delivering on expectations.

Clients: American Tourister, MTR, Bank of China

• Built social content and art direction for American Tourister, Friso Prestige
• Built Digital Key Visual Library with 100+ digital assets for HSBC
• Refined creative processes for efficient workflow management, reducing production timelines while maintaining quality standards.
• Improved client satisfaction with creative solutions tailored to meet unique business objectives

Client: Smartone, AIA, Tak Chun Casino

• New client Won-Tak Chun Casino.
• Managed multiple projects simultaneously, ensuring timely delivery of high-quality work within budget constraints
• Develop 5Gs Campaign for Smartone by raising branding and 15% sales
• Build AIA's photo library with leading shooting and crafting print ads

Client: HSBC, Hong Kong Tourism Board, P&G

• Won pitching new client - Alto Residence.
• Managed team of 3 creatives to deliver outstanding work including shooting, crafting print ads, logos and brand identity development
• Built creative and digital campaigns for P&G with appreciated art direction
• Conceptualized Rugby 7 Digital Installation for Hong Kong Tourism Board
• Negotiated contracts with vendors successfully which resulted in favorable terms for both parties involved

Client: Medilase SkinCare, Wilson Communications

• Conceptualized "Woman Boss" Campaign for Medilase with client-appreciated art direction
• Leading to raised brand image and increase of 200% in followers.
• Re-brand Yu Wah Departmental Store with breakthrough concept and uplifted art direction
• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations

Clients: Rejoice, Samsung, Haagen Dazs, Ferrero Rocher

• Led Ferrero Rocher Interactive Christmas Tree Installation increased sales by 10%
• Contribute to Samsung "Kong' Girl" Viral - Beijing Digital Award
• Built creative and art direction for Rejoice "Airport" Love story campaign
• Maintained a high level of design quality across all projects, resulting in numerous industry awards and recognition

Client: HSBC

• Crafting print ads with engaging ideas, leaflet design, (Branding, Insurance, Advance) and assisting supervisor in rebranding HSBC with new art direction
• Built up HSBC Insurance art direction, print ad, graphics, and direct mail design while gaining trusts of clients by raising branding image and 5% customers
• Contributed to creative process through original ideas and inspiration.