Gerardo Romero
El Monte
Summary
Result-driven management with over 12 yrs of experience servicing in a client and customer facing organizations to provide comprehensive support and leadership cross variety of operations. Adept at personnel oversight and training deliverable performance, customer satisfaction, and strategic planning. Collaborative and meticulous, with a proven track record of maintaining high levels of quality and assurance across executive functions while sustaining compliance with a variety of internal/external regulations. Committed safety supervisor with experience conducting training and reactive safety training and coaching with employees. Results-focused leader successful at promoting safety programs and mentoring individuals on ways to avoid mishaps and incidents.
Overview
19
19
years of professional experience
Work History
Rental Manager
Southwest Toyota Lift
03.2023 - Current
- Resolved customer disputes to maintain positive relationships and increase customer base.
- Implemented rental asset processes and cleanliness standards.
- Drafted quotes, confirmed orders and managed transfers to handle rental needs efficiently.
- Coordinated with sales teams and clients to manage inventory, adjust orders and handle logistics.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Effectively supervised staff of 5 personnel by implementing company policies, protocols, work rules and disciplinary action.
- Coordinated all companies, business executives and site leadership teams by interacting effectively and establishing communication best practices.
- Responsible for rental & transportation department.
Branch Manager
Home Depot Rentals
03.2022 - 09.2022
- Direct oversight of service, rental, sales team and logistics.
- Making sure my P&L is on par to the company standards
- Responsible for fleet management and market strategies.
- Assessed employee performance and developed improvement plans.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Engaged employees in business processes with positive motivational techniques.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring and termination processes and coaching employees on company protocol and payroll operations.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Completed workplace safety and hazard inspections.
- Offered staff coaching on observed at-risk work habits to minimize accidents and increase workplace safety.
- Analyzed onsite incidents and instituted precautionary measures to reduce risk and severity of workplace injuries.
- Monitored safety practices of new and existing employees.
- Inspected work practices and procedures for compliance with company and federal regulations.
- Identified and resolved unauthorized, unsafe or ineffective practices.
- Gathered and reviewed customer feedback to improve operations.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent and skill set.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
Sales Consultant
C Below
03.2020 - 03.2022
- I was an integral part of C Below capturing LADWP contract estimated value of $13M for 3yrs
- Help coordinate all efforts to assuring contract details were met
- Field coordination with all districts of LADWP
- Making sure safety, DOT, truck maintenance, training, and or overall operations of this contract were met.
- Used a consultative sales approach to understand customer needs and recommend relevant offerings.
- Followed up with existing customers to provide additional support and address concerns.
- Maximized customer retention by resolving issues quickly.
- Applied knowledge of the market and a full range of innovative and unique products to meet customer needs, expanding company's customer base.
Area Manager
Badger Daylighting
03.2018 - 03.2020
- Responsible for all aspects of daily operations including P&L
- Manage sales team, responsible for 30-plus employees
- Conduct safety audits, job walks, customer office visits, PLA meetings
- Managed LADWP contract, raised truck count from 15-25, monthly revenue from 400k to 1M month.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Planned operations to meet established schedules, factoring in order demands and business forecasts.
- Completed workplace safety and hazard inspections.
- Analyzed onsite incidents and instituted precautionary measures to reduce risk and severity of workplace injuries.
- Trained company employees in safety procedures and provided in-depth documentation for review.
- Instructed employees on OSHA standards.
- Conducted safety audits and investigated plant quality issues.
- Responded to any emergencies as instructed and with utmost efficiency.
- Inspected worksites, practices, and gear for compliance with established safety standards.
- Gathered information, prepared reports, and drafted correspondence related to cases.
- Served as primary backup to the officer in charge with various responsibilities related to compliance, operations management, and staff supervision.
- Checked written JSAs and permits for adherence to regulations.
Branch Manager/Territory Manager
H&E Equip Services
02.2013 - 12.2017
- Direct oversight of parts, service, rental and a sales team
- Meet monthly and quarterly goals
- Making sure my P&L is on par to the company standards
- Also responsible for fleet management and making sure my team follows all safety requirements
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Meet and exceed rental and sales (new/used equip) revenue goals per month
- Completed workplace safety and hazard inspections.
- Analyzed onsite incidents and instituted precautionary measures to reduce risk and severity of workplace injuries.
- Inspected work practices and procedures for compliance with company and federal regulations.
- Trained company employees in safety procedures and provided in-depth documentation for review.
- Led employee training on safe usage of equipment.
- Reviewed company processes and suggested methods that would improve overall safety for all employees.
- Instructed employees on OSHA standards.
- Recognized, documented and advised on removal of hazards.
- Conducted safety audits and investigated plant quality issues.
- Gathered information, prepared reports, and drafted correspondence related to cases.
- Streamlined and directed occupational safety trend and current hazards analyses.
Operations|Dispathcer
El Cheapo Lifts
12.2009 - 01.2013
- Enhanced operational efficiency by expertly coordinating and dispatching resources to meet service demands.
- Maximized on-time performance by closely monitoring schedules, reallocating resources, and adjusting routes as needed.
- Streamlined communication between departments with thorough documentation of dispatcher actions and timely updates.
- Reduced response times for emergency situations through effective prioritization and efficient deployment of resources.
- Collaborated with management to develop new processes that improved overall operations and customer satisfaction.
- Maintained high levels of service quality by consistently meeting or exceeding established performance metrics.
- Supported continuous improvement initiatives by identifying areas for optimization within the dispatch process.
Outside Sales Representative
United Rentals
01.2005 - 12.2009
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Established rapport with potential customers through cold calling and presenting product offerings tailored to their needs.
- Managed a large client base, consistently exceeding sales targets and contributing to overall team success.
- Collaborated with the marketing team on creating effective promotional materials for events and tradeshows.
- Developed in-depth knowledge of product features, benefits, and pricing strategies to effectively communicate value propositions to clients.
- Analyzed competitor activities and market trends, adjusting sales tactics accordingly for optimal results.
- Conducted regular follow-ups with existing customers to maintain satisfaction levels and identify upsell opportunities.
- Provided comprehensive after-sales support, ensuring customer satisfaction and fostering long-term business relationships.
- Participated in weekly sales meetings to discuss performance metrics, strategize on improvements, and share best practices among colleagues.
Education
OSHA 30-hour Construction Safety & Health First Aid, CPR Blood borne Pathogens Bilingual – Spanish / English fluently -
Skills
- Sales, Personnel Management, Communication& Collaboration, Customer Service, Personnel Mentorship & Training, Strategic Planing, Standard Operating Procedures, Data Synthesis & Analysis, Conflict Management
- Safety Protocols
- Sales Expertise
- Goals and Performance
- Multitasking Abilities
- Staff Supervision
- Excellent Communication Skills
- Team Supervision
- Cost and Budget Analysis
- Strong Interpersonal Skills
Languages
Spanish
Native or Bilingual
Timeline
Rental Manager
Southwest Toyota Lift
03.2023 - Current
Branch Manager
Home Depot Rentals
03.2022 - 09.2022
Sales Consultant
C Below
03.2020 - 03.2022
Area Manager
Badger Daylighting
03.2018 - 03.2020
Branch Manager/Territory Manager
H&E Equip Services
02.2013 - 12.2017
Operations|Dispathcer
El Cheapo Lifts
12.2009 - 01.2013
Outside Sales Representative
United Rentals
01.2005 - 12.2009
OSHA 30-hour Construction Safety & Health First Aid, CPR Blood borne Pathogens Bilingual – Spanish / English fluently -
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