Cohl Woolbright
Los Angeles
Summary
Creative Director and Content Creator with 6 years of expertise in social media strategy, marketing, and brand management. Proven track record of improving engagement, retention, and revenue. Strong collaboration and time management skills, with the ability to adapt quickly to branding changes.
Overview
9
9
years of professional experience
Work History
Director and Marketing Manager
Hair Art/House of European Hair
12.2023 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Developed and nurtured strategic relationships with influencers and celebrities, driving organic product promotion and brand visibility.
- Enhanced company operations by implementing structured processes and modernizing the brand's image, resulting in improved efficiency and a refreshed, contemporary look.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Optimized website content for improved search engine rankings and increased web traffic.
- Developed creative concepts for print, digital, and experiential campaigns that drove consumer engagement.
- Oversaw the entire process from concept development to final output-including layout design, typography selection and color coordination for various print and digital materials.
Social Media Manager and PR Coordinator
Rude Cosmetics
01.2023 - 08.2023
- Improved social media reach by creating Facebook pages and debuting new marketing strategies targeting niche audience.
- Monitored ongoing SEO expenses in alignment with budget projections.
- Strategized and developed video content for website and social media publications.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Built, implemented and updated effective SEO strategies.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Developed relationships with influencers to grow reach of company and create wider visibility.
Social Media Marketing Manager
Lilly Lashes
10.2019 - 03.2022
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Optimized social media content for maximum engagement and reach.
- Developed creative and unique campaign visuals, including videos, GIFs, images and web design.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Conducted media training for company executives and business leaders.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Increased unit sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
Prestige Beauty Advisor and Manager
Ulta Beauty
12.2015 - 09.2017
- Managed beauty department in entirety, Led team meetings to build new partnerships with desirable clients & beauty brands
- Cleaned, organized and restocked all beauty department products by item, color & SKU number
- Coordinated with other team members to make sales goals & new initiatives
- Build and maintains relationship with clients
- Strong background in makeup allows discussions relative to makeup trends and client orientation
- Ability to aid operations with handling order brokers, click and collects, and curbside
- Maintains composure while operating under fast paced environment and great at multitasking
Education
Associate of Science -
Rock Valley College
Rockford, IL2018
High School Diploma -
Belvidere North High School
Belvidere, IL05.2017
Skills
- Develop, design, plan and execute on site shoots and social content
- Skilled in Canva, Photoshop, Final Cut Pro and Illustrator
- Experienced in web design and website coding
Strategic Planning
- Excellent verbal and written skills
- Retail management
- Time Management
- Lead Generation
- Brand Development and Awareness
- Project Management
- KPI Tracking
Timeline
Director and Marketing Manager
Hair Art/House of European Hair
12.2023 - Current
Social Media Manager and PR Coordinator
Rude Cosmetics
01.2023 - 08.2023
Social Media Marketing Manager
Lilly Lashes
10.2019 - 03.2022
Prestige Beauty Advisor and Manager
Ulta Beauty
12.2015 - 09.2017
Associate of Science -
Rock Valley College
High School Diploma -
Belvidere North High School
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