Summary
Overview
Work History
Certification
Work Availability
Community Involvement
Quote
Skills
Timeline
CustomerServiceRepresentative
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Your Name

Raymond,AB

Summary

Experienced Digital Marketing Manager | Google Ads Specialist, PPC Advertising | Results-Driven Campaign Optimization | Conversion Rate Optimization Expertise

Overview

10
10
years of professional experience
3
3

Years of agency experience

Work History

Digital Marketer / Owner Operator

Memromedia
Raymond, AB
01.2020 - Current
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Created engaging and compelling content for social media platforms: Facebook
  • LinkedIn, Instagram, and YouTube
  • Managed and optimized client websites using advanced platforms such as WordPress and Shopify
  • Formulated and carried out comprehensive digital marketing strategies, incorporating both paid and organic techniques
  • Oversaw social media account management across multiple platforms as part of the overall digital marketing efforts.
  • Proven ability to learn quickly and adapt to new situations.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Excellent communication skills, both verbal and written.

Operations Manager Customer Success

Clicks Geek
04.2023 - 05.2023
  • Strengthened partnerships with dozens of PPC Search Engine Marketing (SEM) clients through active listening, comprehensive analysis, & exceptional client experiences
  • Demonstrated expertise in understanding & effectively addressing customer requirements, providing tailored, clear solutions that exceeded their expectations
  • Proficiently resolved diverse customer concerns through multiple communication channels for timely & satisfactory resolutions within designated service hours
  • Proactively communicated with clients, provided regular updates to ensure transparency throughout the resolution process
  • Implemented continuous improvement strategies to enhance client satisfaction, optimizing areas for exceptional customer experiences.

PPC / SEM Marketing Manager

Clicks Geek
05.2022 - 03.2023
  • Successfully onboarded new clients, verifying Google Ad accounts, integrating into
  • Asana work-tracking, & scheduling weekly optimizations
  • Analyzed performance of over 200 onboarded clients, optimizing Google PPC campaigns with a combined yearly budget exceeding $1.5 million
  • Met & exceeded campaign optimization goals for Cost-Per-Acquisition, Conversion Rate, & Lead Volume by managing paid/negative keywords, bids/budget, & search terms
  • Tracked daily performance and reported any significant changes in results to supervisor using email, chat platforms (Gmail, Google Meet, Slack)
  • Contributed to weekly management meetings with cross-functional teams and diverse stakeholders to drive campaign success and exceed company objectives.

Digital Marketing Manager / Account Manager

01.2022 - 03.2022
  • Upkeep Media
  • Worked closely with and mentored junior PPC staff, offering guidance in implementing and troubleshooting digital marketing strategies
  • Managed / optimized advertising campaigns across multiple platforms, including Google
  • Search, Display, Call, YouTube, Facebook, & outbound email marketing
  • Collaborated actively with cross-functional teams, including Web Development, SEO, &
  • Content Creation, to achieve digital marketing goals & foster strong partnerships
  • Served as dedicated SEO/PPC account manager for diverse North American clients, meeting specific needs and achieving objectives
  • Enhanced client relationships through effective communication, expectation management, creative issue resolution, and exceptional customer service.

Digital Marketing Specialist / Account Manager

TriCube Media
Lethbridge, AB
10.2020 - 12.2021
  • Researched, analyzed, & developed tailored digital marketing plans for both internal marketing efforts, & external clients
  • Orchestrated and advanced multi-platform advertising campaigns on Google, Facebook, & YouTube, consistently achieving outstanding performance and client satisfaction
  • Acted as an account manager, liaising with both internal team stakeholders and external clients to ensure the seamless execution of marketing plans
  • Collaborated with cross-functional teams & management to design innovative digital advertising packages for the sales team's clients, driving revenue growth
  • Transitioned to remote work during the COVID-19 pandemic, maintaining peak productivity and delivering exceptional outcomes while fulfilling all responsibilities.

Digital Marketing Manager

McFadden Honda
Lethbridge, AB
05.2013 - 01.2020
  • Spearheaded the development, implementation, and monitoring of digital marketing initiatives across multiple websites and social media accounts
  • Conducted thorough research and effectively executed paid digital advertising campaigns on Google, YouTube, & Facebook/Instagram platforms
  • Collaborated with management to create compelling content, audience lists, & follow-up strategies for outbound email marketing
  • Facilitated weekly marketing meetings with management, enabling cross-functional coordination for a cohesive online advertising plan
  • Implemented effective marketing strategies that increased engagement, brand awareness, & customer retention.

Certification

Google Ads Display Certification 2023 Google - 159412020

Google Ads Search Certification 2023 Google - 158677797

Shopping ads Certification 2023 Google - 69302112

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Community Involvement

Condominium Board Member - Park Meadow Estates Condominium Corporation - Apr 2004 - Oct 2012 · 8 yrs 7 mos

Advised on various matters related to daily corporation Finance, Insurance, Contracts, Issue resolution, Physical facility maintenance and planning.

Secretary - Raymond & District Historical Society - Mar 2018 - Nov 2019 · 1 yr 9 mos

Took Monthly board meeting minutes. Facilitated record keeping & public communications

Quote

Your brand is what people say about you when you’re not in the room.
Jeff Bezos

Skills

  • Campaign execution
  • Multi-channel marketing
  • Digital media
  • Marketing strategies
  • Customer engagement
  • Web analytics
  • Email marketing campaigns
  • Social media tools
  • Digital marketing
  • Keyword optimization
  • SEM trend knowledge
  • Marketing programs
  • Adobe Creative Suite
  • SEO

Timeline

Operations Manager Customer Success

Clicks Geek
04.2023 - 05.2023

PPC / SEM Marketing Manager

Clicks Geek
05.2022 - 03.2023

Digital Marketing Manager / Account Manager

01.2022 - 03.2022

Digital Marketing Specialist / Account Manager

TriCube Media
10.2020 - 12.2021

Digital Marketer / Owner Operator

Memromedia
01.2020 - Current

Digital Marketing Manager

McFadden Honda
05.2013 - 01.2020