Ragavan Paranchothy
MARKHAM,ON
Summary
Dynamic and results-driven communications professional with over 10 years of experience in public relations, internal communications, and strategic messaging. Proven ability to design, implement, and continuously enhance communication strategies that support corporate objectives and engage diverse audiences. Demonstrated expertise in managing budgets, vendor relations, supervising staff, managing expectations with executives and coordinating multi-channel communications in high-profile settings. Skilled in relationship-building and project management, with experience in handling corporate sponsorships and donations programs, organizing large-scale events, developing editorial content for multiple platforms.
Overview
19
19
years of professional experience
Work History
Communications Associate - Internal
Nuclear Waste Management Organization
09.2022 - Current
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Analyzed data on audience demographics, preferences, and behaviors to tailor targeted messages.
- Implemented analytics tools to measure the success of communication initiatives, adjusting tactics as needed for optimal results.
- Enhanced brand visibility by developing and executing strategic communication plans.
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Maintained corporate website using content management systems and associated plugins.
- Streamlined internal communications for increased employee satisfaction and productivity.
- Implemented communications process to educate, motivate and align employees via consistent messaging and timing.
- Supported event planning and coordination, resulting in successful company functions.
- Improved website user experience through content optimization and design updates.
- Coordinated with cross-functional teams to ensure consistent messaging across all channels.
Sr. Communications Officer
NUCLEAR WASTE MANAGEMENT ORGANIZATION
03.2022 - 09.2022
- Created strategic communications plans that align with the corporate Visibility Strategy to ensure Canadians and Indigenous communities understand the need for nuclear waste management, and the safety, benefits, and importance of Canada’s Plan for safe long-term management of used nuclear fuel in a deep geological repository
- Project managed the 'A Safe Approach' communications campaign, ensuring visibility for the NWMO’s research in pronouncing the suitability of the two remaining potential sites for a deep geological repository
- Developed strategic communications plans for the CNA and CNS conferences and streamlined communications plan development for such conferences by working toward a templated approach
- Managed content development, design and production of collateral, including print, web copy, and video assets for the campaigns in collaboration with the creative team
- Led media relations strategy development for various campaigns with the Corporate Media Relations Manager and the Digital Media team
- Managed relationships with consulting agencies and improved workflow efficiency in product delivery
- Fostered positive working relationships with internal and external stakeholders, including Regional Communications Managers and Indigenous Relations teams
Integration Communications Consultant
COMPUTACENTER TERAMACH INC.
03.2021 - 11.2021
- Readied the Canadian operations for integration with its new global parent company through various communications initiatives
- Developed and implemented four internal communication programs for the Canadian operation in consultation with the global headquarters in the US and UK
- Developed internal communications processes for Canadian operations, trained department leads and assigned staff on best practices and operating procedures and operationalized the new communications programs
Communications Coordinator, Community Engagement
THE CORPORATION OF THE CITY OF MARKHAM
03.2019 - 10.2020
- Project managed nine digital-first campaigns on the YourVoiceMarkham.com platform; helped grow audience and community engagement
- Working with Communications Advisors, led the drafting, design and dissemination of social media content for various projects; monitored reach and analytics
- Managed critical aspects of several signature City events, including the production of an award-winning community engagement video for Canada Day
- Identified sponsorship and marketing opportunities during community interactions and ensured a warm transfer over to the specialist for further action
- Editor of the Summer 2020 edition of Markham Life - the City’s Recreation program guide, and assisted in the magazine’s transformation to a fully digital version
Consultant – Communications and Project Management
BLUE SPADE CONSULTING
01.2016 - 07.2019
- Public Relations, Marketing, and Project Management counsel to large event organizers
- Led the Marketing and Sponsorship campaign for Men’s Services for Mental Health’s Conference and Gala
- Managed marketing, promotions, and sponsorship for a large concert at Air Canada Centre and an Ontario medical professionals’ awards gala
- Project managed the production and execution of a musical at the Sony Centre, a fundraiser for the SickKids Hospital
Special Events Coordinator
THE CORPORATION OF THE CITY OF MARKHAM
02.2018 - 03.2019
- Led the coordination of more than 60 events such as park openings and milestone celebrations, community celebrations and commemorations and ensured inclusive event experiences; garnered recognition from the senior leadership
- Implemented procedural changes improving service delivery efficiency by 50%, and cultivated positive relations with community event organizers, sponsors, and other stakeholders
- Supported the marketing and sponsorship campaigns by ensuring strategic placement of sponsor paraphernalia, signs, and logos
- Implemented a post-event customer feedback mechanism and saved nearly three staff hours per client on future interactions: improved collection and storage of data for future efficiency
Director, Public Relations and Community Development
CANADIAN MULTICULTURAL RADIO, TVI, AND SUBSIDIARIES
04.2006 - 11.2015
- Championed goals by building strong professional relationships with internal and external stakeholders while managing the company’s communications, organizational development, and revenue generation strategies
- Enhanced the image and position of the organization within the ethnic media marketplace and target audience by leading the planning, development, and execution of all internal and external marketing, communications, and public relations activities
- Fostered and managed relations with 25 multilingual broadcast journalists and producers and the communities they represented
- Oversaw all communications content creation, including speechwriting, media releases, marketing collateral, government communication, legal and regulatory affairs
- Represented the company in the community and the media as its spokesperson
Education
MBA - Executive Management
ROYAL ROADS UNIVERSITY
12.2024
PMP Certification -
PROJECT MANAGEMENT INSTITUTE
05.2022
Computer Programming & Analysis -
SENECA COLLEGE OF APPLIED ARTS AND TECHNOLOGY
Skills
- Communication Strategy
- Project Management
- Sponsorships and Community Engagement
- Public Speaking & Presentation
- Strategic Leadership
- Stakeholder Relations
- Event Planning and Execution
- Business and Political Acumen
- Strategic communications
- Internal Communications
Professionaldevelopmentandcertifications
- Internal Communications: Trends and Strategies, IABC, 01/01/23
- Project Management Professional (PMP), PMI, 05/01/22
- Communicating Internally during Times of Uncertainty, LinkedIn, 01/01/21
- Systems Thinking, LinkedIn, 01/01/21
- GBA Plus – Equity Audit, Government of Canada, 01/01/21
- Diversity, Inclusion and Belonging, LinkedIn, 01/01/20
- Advanced Business Development: Communication and Negotiation, LinkedIn, 01/01/20
- IABC Model for Communication Excellence, IABC, 01/01/20
- IABC Digital Classroom: Improve Employee Engagement Through Virtual Events, IABC, 01/01/20
- Think On Your Feet, Think on Your Feet International, Inc., 01/01/20
- Planning & Executing Effective Requirements, City of Markham, 01/01/19
- Ontario Basic Emergency Management, Government of Ontario, 01/01/19
- Special Events and Public Safety, City of Markham, 01/01/18
- Crisis Communication, LinkedIn, 01/01/17
- Mental Health First Aid, Mental Health Commission of Canada, 01/01/16
Timeline
Communications Associate - Internal
Nuclear Waste Management Organization
09.2022 - Current
Sr. Communications Officer
NUCLEAR WASTE MANAGEMENT ORGANIZATION
03.2022 - 09.2022
Integration Communications Consultant
COMPUTACENTER TERAMACH INC.
03.2021 - 11.2021
Communications Coordinator, Community Engagement
THE CORPORATION OF THE CITY OF MARKHAM
03.2019 - 10.2020
Special Events Coordinator
THE CORPORATION OF THE CITY OF MARKHAM
02.2018 - 03.2019
Consultant – Communications and Project Management
BLUE SPADE CONSULTING
01.2016 - 07.2019
Director, Public Relations and Community Development
CANADIAN MULTICULTURAL RADIO, TVI, AND SUBSIDIARIES
04.2006 - 11.2015
MBA - Executive Management
ROYAL ROADS UNIVERSITY
PMP Certification -
PROJECT MANAGEMENT INSTITUTE
Computer Programming & Analysis -
SENECA COLLEGE OF APPLIED ARTS AND TECHNOLOGY
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