Michael H. Boonstra
Hamilton,Canada
Summary
Dedicated, proven sales leader excited to take on the next challenge in my career journey. Throughout my tenure with TSI, I have honed skills in managing Channel Partners, gaining valuable experience for success in the role of [insert job title]. With a track record of exceeding sales targets and deep understanding of market trends, confident in ability to drive revenue growth and forge strong client relationships.
Overview
22
22
years of professional experience
Work History
Channel Manager - Americas
TSI Inc.
01.2024 - Current
- Sales Leadership role responsible for small sales team in Canada reporting the NA Sales Director
- Responsible for development of sales territory plans and the successful execution of these plans
- Currently oversee a portfolio exceeding $7M USD.
- Integrated Casella brand into distribution partner operations across South, Central and North America.
- Participate in committee meetings regularly to drive advancement of safety standards in Canada
Regional Sales Manager
TSI Inc.
09.2016 - 01.2024
- Oversaw territory expansion and maintenance across multiple provinces.
- Maintained strong engagement with TSI Channel Partners across regions.
- Maintain a high-level understanding of technical products including Saas for a variety of applications
- Organize and present at Professional Development Courses, Conferences & Tradeshows across the country
- Delivered instructional programs to employees from factory floors to executive boardrooms.
- Support and train distribution channels, including coaching and mentorship of new salespeople
Technical Sales Specialist
Concept Controls Inc.
03.2008 - 09.2016
- Maintain an extensive knowledge of all types of instrumentation pertaining to E, H&S, Occupational Hygiene and Environmental markets
- Expand and maintain a geographical territory stretching across all Ontario
- Consistently grew this territory from 1.5M in 2008 to over 4.0M currently while maintaining high gross margins for the market
- Consistently train and teach a wide range of instrumentation users from factory settings to high level boardroom professionals
- Support existing 3M Sales Staff with the 3M Instrumentation Products (instruments for Sound, Noise and IAQ)
Business Development Specialist
Integra Environmental Inc.
06.2005 - 03.2008
- Successfully revived instrumentation division with annual revenue growth exceeding 25%
- Acquired strong relationships with our Vendor Partners that still exist today (including some who are current 3M employees)
- Supervised 2 salespeople with respect to their instrumentation sales efforts
- Developed lasting, professional business relationships with clients and customers that still call me to this day with problems requiring solutions
Sales Representative
McCordick Glove & Safety Inc.
07.2004 - 05.2005
- Acquired account management skills
- Developed technical product knowledge of safety equipment (including 3M)
- Gained solid experience in B2B sales and great understanding of the distribution process
Sales and Leasing Consultant
Woodchester Auto Group (Infiniti)
08.2002 - 06.2004
- Acquired strong negotiation skills
- Secured professional closing skills
- Developed lasting relationships with buyers who consistently awarded higher than average scores in after sale surveys
Education
Honours Diploma - Business Administration & Marketing
Georgian College
Barrie, ON01.2002
Skills
- Relationship building
- Partnership development
- Salesforce proficiency
- Territory management
- Channel development
- Territory growth
- Sales training
- Solution selling
Accomplishments
- Proven sales track record; member of TSI Inc. President’s Club for Sales Excellence awarded in 2022!
- Canadian Standards Association (CSA) Technical Committee Member: Z94.4.1 (Performance of filtering respirators published in 2021) Z94.4.2018 (Selection, use and care of respirators coming 2025).
- Successfully completed Other Centered Sales (OCS) program offered by ALSAN Training including the Catylist Program for Sales Leaders in 2025.
Hobbies and Interests
- Driving
- Cars
- Cycling
- Cooking
Timeline
Channel Manager - Americas
TSI Inc.
01.2024 - Current
Regional Sales Manager
TSI Inc.
09.2016 - 01.2024
Technical Sales Specialist
Concept Controls Inc.
03.2008 - 09.2016
Business Development Specialist
Integra Environmental Inc.
06.2005 - 03.2008
Sales Representative
McCordick Glove & Safety Inc.
07.2004 - 05.2005
Sales and Leasing Consultant
Woodchester Auto Group (Infiniti)
08.2002 - 06.2004
Honours Diploma - Business Administration & Marketing
Georgian College
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