Wenlin Guo
Toronto,ON
Summary
- Hands-on experience in running personal social media accounts with a focus on strategy and optimization
- Proficient in content creation tools with strong aesthetic and visual storytelling skills
- Open-minded, responsible, and efficient under fast-paced working environments
- Passionate about social media communication and highly capable of team collaboration and creative execution
Overview
2
2
years of professional experience
Work History
Shanghai Star Art Museum
Public Services and Exhibition Department Intern
06.2024 - 08.2025
- Assisted in the organization and execution of exhibitions and public service activities
- Guided visitors and provided information to enhance their overall experience
- Collaborated with the promotional team to write exhibition copy and produce promotional posters
- Strengthened project management and teamwork skills while deepening understanding of cultural communication
Beijing TV Station
Documentary & Science Channel New Media Team Intern
06.2023 - 08.2023
- Participated in new media content planning and publishing on Douyin, Weibo, Kuaishou, and Video Accounts
- Designed visually engaging graphics and short videos to enhance account appeal
- Optimized content strategy based on social media data and user feedback, increasing average views per Douyin video to over 10K
- Drafted creative copy and contributed to ideation with the content team to improve overall engagement and content quality
Education
Bachelor of Arts - Media, Information & Technoculture
Western University
06-2025
Skills
- Video Editing: Premiere Pro, Jianying
- Graphic Design: Photoshop, Illustrator, InDesign
- Social Media Platforms: Xiaohongshu, Weibo, Douyin, Instagram
- Presentation & Layout: PowerPoint, Xiumi
- Data Analysis: Basic Excel for analytics and spreadsheet management
- Language: Fluent in Chinese and English (spoken and written)
SELF-MEDIA EXPERIENCE ｜Xiaohongshu Personal Account (ID: 800911247)
- Focus: Student life abroad & restaurant reviews; published 100+ original posts
- Independently responsible for content ideation, filming, editing, writing, and publishing
- Achieved over 100,000 views on the most popular post; multiple posts with engagement rates exceeding 15%
- Regularly reviewed performance metrics to adjust title style, thumbnail, and posting schedule for better visibility
Affiliations
Projects & Coursework
- Graphic Design: Proficient in Photoshop, Illustrator, and InDesign for creative visual design
- Video Production: Skilled in Premiere Pro; completed several individual and group video projects
- Media Theory: Studied media communication and user behavior to enhance content strategy
Timeline
Shanghai Star Art Museum
Public Services and Exhibition Department Intern
06.2024 - 08.2025
Beijing TV Station
Documentary & Science Channel New Media Team Intern
06.2023 - 08.2023
Bachelor of Arts - Media, Information & Technoculture
Western University