Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Craig Shaw

Sales Professional
Orangeville,ON

Summary

Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.

Overview

22
22
years of professional experience
2
2
years of post-secondary education

Work History

Sales Account Management

Pepsi Co. Foods, Frito Lay
Brampton, Ontario
01.2009 - Current
  • Customers included the grocery, mass merchandise, gas, and convenience markets with customers such as Wal-Mart, Loblaw, Costco, Shoppers Drug Mart, Sobey’s, Metro and others
  • Major responsibilities include meeting sales targets, forecasting sales, new product rollouts, execution of promotions, interacting with district, account, and store management, and resolving any issues that arise
  • Selected Achievements include 2 time sales rep of the year
  • Exceeded all sales and un-saleable targets, Format sales representative of the year, for JHSC, new hire training, driver training & peer work-withs
  • Managed territories of 1.7M/yr in sales
  • Supporting the broader business through DSL vacation coverage, club gold selling, tradeshow representation, sales operations interaction, health & safety committee, and go to market rollouts
  • Generated and executed sales plans in existing customer base and in assigned competitively-held accounts to meet profit increase goals.
  • Worked closely with current and prospective customers to understand business needs and recommend continuous improvement and innovation plans.

Board of Directors

Bryson, Foler, Shaw Lands & Forests
Sundridge
01.2010 - 12.2014
  • BrysonFolerShaw Lands & Forests
  • Buying, developing, and selling property for recreational use
  • This position involves voting on key corporate decisions, as well making key decisions in the severance and development of the properties.
  • Attended public hearings to gain community input.

General Manger

Kelsey’s Restaurant
Brampton, Ontario
01.2001 - 01.2005
  • This position involved all aspects of managing a full service restaurant
  • Major responsibilities included human resources, forecasting sales, managing P & L statements, ordering product, manger performance reviews, monthly meetings with staff and upper management, managing expenses, negotiating pricing with vendors, and customer satisfaction
  • Was in the top three stores every year for profit and EBITDA
  • Was promoted to general manager after only 1 year with company
  • Had one of the lowest employee turnover rates in the company
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Managed budget implementations, employee evaluations and contract details.
  • Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.

Education

College Diploma - Business/Hotel & Restaurant Management

Sault College of Applied Arts And Technology
Sault Ste. Marie, ON
09.1997 - 05.1999

Skills

National branded accounts management

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Accomplishments

Smartserve

CRFA Sanitation

WSIB Training

HACCP Training

AHMA Course

WHMIS Training

Smith System Driver Trainer

First Aid & CPR

Valid G Drivers Licence

Timeline

Board of Directors

Bryson, Foler, Shaw Lands & Forests
01.2010 - 12.2014

Sales Account Management

Pepsi Co. Foods, Frito Lay
01.2009 - Current

General Manger

Kelsey’s Restaurant
01.2001 - 01.2005

College Diploma - Business/Hotel & Restaurant Management

Sault College of Applied Arts And Technology
09.1997 - 05.1999

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Craig ShawSales Professional