Akhil Tharaney, Mba

• Deliver go-to-market plans in partnership with the sales team leveraging digital marketing, immersive product displays and experiential marketing to achieve a sales revenue of $24 Mn CAD with a CAGR 15%.

• Led the successful launch of the EV Charger through comprehensive trade marketing initiatives, webinars and media campaigns resulting in business opportunities amounting to $2 Mn.

• Owned the sales enablement journey by designing & implementing content & collateral across stages of the customer journey, directly impacting 1.5x revenue growth across regions.

• Developed innovative, frictionless digital experiences for the web including brochures, blogs, newsletters, and localized global content to enhance customer engagement resulting in a 17% increase in monthly active users (MAU).

Integrated Media Supervisor (2018), Media Manager (2016), Senior Media Planner (2015), Management Trainee (2014)
Accounts managed: Audi, Porsche, Nissan, Labatt Breweries, Hilton, Hyatt, Bosch & Siemens, Angel Broking

• Led the launch of the Audi A5 by devising a strategic integrated media plan encompassing social media, broadcast, print leading to the product trending on Twitter, achieving the brand’s aggressive sales revenue of $21.2 Mn.

• Developed a unique product positioning for Audi’s 10-year anniversary, featuring brand pronunciation videos by esteemed owners that were strategically amplified digitally, alongside a brand lift study, achieving a 6% brand recall.

• Utilized Nielsen data insights to strategically unify Facebook and TV advertising, crafting an integrated media strategy that facilitated the achievement of the 25,000-downloadtarget for the Angel Broking’s app.

• Boosted quarterly sales of Datsun by 22% through the development of a comprehensive marketing strategy leveraging outdoor, programmatic, broadcast & print media to communicate the value proposition of the Datsun Redi-Go.

• Led media strategy recommendations & optimized ROI, effectively managing budgets to deliver cost savings across clients.