Summary
Overview
Work History
Education
Skills
Timeline
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XUEMENG SHANNON GUAN

Los Angeles

Summary

Dynamic and results-driven professional with extensive experience in seller onboarding, marketing,and communications. Proven track record of driving significant growth in engagement, conversions,and revenue through strategic project management and data-driven optimization. Adept atcross-functional collaboration and stakeholder management.

Overview

2026
2026
years of professional experience

Work History

Senior Seller Onboarding Coordinator

SHEIN Distribution Corporation
07 2023 - Current
  • Spearheaded the 'Onboarding Link' project, streamlining workflows to onboard 1,000+ new sellersover 18 months, reducing average onboarding time by 70%.
  • Provided tailored support to 310+ Home and Living sellers, driving a 40% GMV increase within 3 months.
  • Developed SEO-driven product listing strategies, resulting in a 200% increase in UV/PV and a boost in conversion rates within 1 month.
  • Resolved critical API issues for 270+ sellers, preventing potential revenue losses of $3M.
  • Collaborated with cross-functional teams to enhance onboarding efficiency and communication workflows.

Communications Fellow

Boston University Global Development Policy Center
01 2022 - 01 2023
  • Managed communications for high-profile research projects, resulting in a 40% increase in mediamentions and a 30% boost in engagement with policymakers.
  • Built relationships with stakeholders and external partners, doubling engagement with top-tierpublications and increasing website traffic by 25%.

Customer Relationship Management Intern

IKEA Group
08 2019 - 02 2020
  • Led the creation of promotional materials, enhancing client visibility and contributing to a 20% growth in brand awareness.
  • Developed customer segmentation strategies for the 2019 Double Eleven Shopping Festival, drivingover 20,000 page views and increasing sales by 32%.
  • Monitored customer feedback, refining service strategies to improve satisfaction and loyalty,resulting in a 15% increase in retention.

Marketing Communication Intern

Ericsson
07 2018 - 07 2019
  • Planned and executed 20+ high-profile client events, achieving a 90% client satisfaction rate.
  • Designed promotional materials for MWC Shanghai and roadshows, increasing audienceengagement and brand recognition by 30%.


Marketing Intern

Think Academy
04.2023 - 10.2023
  • Created and managed 100+ social media posts, boosting brand visibility and engagement acrossan audience of 100,000+ followers.
  • Increased post engagement by 35% and follower growth by 25% through optimized content.
  • Analyzed social media metrics, delivering recommendations that improved campaign conversionsby 20%.
  • Developed targeted content strategies, increasing client visibility by 30% and audience interactionby 40%.

Education

Master of Science - Marketing Research

Boston University
Boston, MA

Bachelor of Arts - Chinese Language And Literature

Beijing Normal University

Skills

  • Data Analysis & Reporting (Excel, Google Analytics, SQL)
  • Digital Marketing &SEO (Google Search Console)
  • Account & Client Management, Project Management & Event Coordination
  • Cross-Functional Collaboration (Slack, Microsoft Teams, JIRA)
  • Tools: Salesforce, HubSpot

Timeline

Marketing Intern

Think Academy
04.2023 - 10.2023

Master of Science - Marketing Research

Boston University

Bachelor of Arts - Chinese Language And Literature

Beijing Normal University

Senior Seller Onboarding Coordinator

SHEIN Distribution Corporation
07 2023 - Current

Communications Fellow

Boston University Global Development Policy Center
01 2022 - 01 2023

Customer Relationship Management Intern

IKEA Group
08 2019 - 02 2020

Marketing Communication Intern

Ericsson
07 2018 - 07 2019

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