Summary
Overview
Work History
Education
Skills
Certification
Languages
Volunteer work
Timeline
Generic

Joshua Juma

Dallas,TX

Summary

Fiercely competitive marketing professional with 5 years’ experience developing digital campaigns to connect local and global consumers. Experienced with leveraging market research, paid Facebook and Instagram ads to drive conversions and brand exposure. Achieved $1,2 Millions + in sales for mid-sized companies in various niches in 1 year. Experience in accounting and mortgage field

Overview

6
6
years of professional experience
1
1
Certification

Work History

Loan Signing Agent, Certified Texas Notary

01.2021 - Current
  • Competence in executing mortgage refinance, purchasing loans, seller packages, HELOCs, lines of credit, Reverse mortgages
  • Filling out documents according to Escrow standards and becoming an extension of the Escrow officer

Facebook Ads Specialist (Team Lead)

Facebook
01.2023 - 11.2024
  • Scripted, planned and helped publish Ads with marketing campaigns ranging from $50 a day to $3000 a day
  • Had a 98% success rate out of 443+ campaigns with a positive ROI
  • Ranked #2 at the Texas office out of 365 employees tasked at running and scaling Ads
  • Promoted to Resident Ads trainer and tasked to train the new hires to achieve the required KPIs needed to operate on the floor
  • Trained 56 employees on how to run and create profitable Ads as Facebook Reps
  • Worked with and was assigned to monitor a combined AD spend amount of over 5 million every 90 days spread around 50+ businesses in different niches
  • Expert consultant to social media advertisers to increase their revenue and sales, improve campaign performance
  • Responsible for increasing the value of a $12M portfolio of 95 high-spend advertisers on Facebook and Instagram
  • Recommended advertising optimizations based on analysis of key metrics and analytics data such as ROI, ROAS, CPM
  • Advised on the daily budget, audience definition and targeting, ad creatives, ad copy and messaging
  • Defined, structured, launched, and drove complex strategic campaigns for sales, conversions, engagement, lead generation, and app promotions
  • Successfully improved performance metrics of Advertisers’ Meta campaigns
  • Increased sales for one eCommerce client by 120% in two weeks

Instagram Ads And Solutions Expert

Facebook
01.2023 - 11.2024
  • Was tasked to handle big spenders on Instagram to have them maximize their revenue ($10,000 to $50,000 a month in Ad spend)
  • Coordinated with production teams on how to create reels that do well for brands
  • Specialized in both organic Ads and paid Ads with an emphasis on account growth and ROAs
  • Promoted to team lead to be trained for a managerial role to optimize overall output of the Ads division
  • Helped create over 123 reels

Job Cost Accountant

DuraServ Corp
04.2019 - 10.2019
  • Company Overview: 300+ employees
  • Coordinated with the Corporate Controller, Outside Sales Business Partners and Service Managers
  • Oversaw responsibilities and processes with original quotations, approved submittals, pricing exception documentation, site surveys and all correspondences
  • Analyzed and interpreted statistical and accounting information to appraise operating results in terms of profitability, trends and other matters impacting the effectiveness of the operation
  • Generated all purchase orders and installation work orders to ensure timely execution of the order
  • Billed out projects and paid out invoices to our suppliers
  • Processed over $800,000 worth of orders for clients
  • 300+ employees

Education

Bachelors - Accounting

WEST TEXAS A & M
Canyon, TX
07.2021

Masters - Business Administration

WEST TEXAS A & M
Canyon, TX
12.2024

Skills

  • Copywriting
  • Persuasive advertising
  • Closing sales
  • Creating ROI positive campaigns
  • Direct response marketing
  • Sales training
  • Creating scripts for commercials
  • Video Ad directing
  • Social media management
  • Budget planning
  • Content planning
  • Videography
  • Photography
  • Drone Pilot
  • Leads generation

Certification

  • Google Certified, 01/01/19
  • Facebook Certified, 01/01/24

Languages

English
Native or Bilingual

Volunteer work

Videographer for high school sports games from 2018 until present

Timeline

Facebook Ads Specialist (Team Lead)

Facebook
01.2023 - 11.2024

Instagram Ads And Solutions Expert

Facebook
01.2023 - 11.2024

Loan Signing Agent, Certified Texas Notary

01.2021 - Current

Job Cost Accountant

DuraServ Corp
04.2019 - 10.2019

Masters - Business Administration

WEST TEXAS A & M

Bachelors - Accounting

WEST TEXAS A & M

Similar Profiles

CREATE PROFILE
Joshua Juma