Megan Casinha

• Evaluated and identified gemstones using a combination of gemmological equipment and expertise.
• Priced diamonds and other precious stones according to market values.
• Conducted gem tests for clients and provided appraisals for gem identification and/or insurance purposes.
• Complied with industry guidelines regarding product disclosure, trademarking and fineness issues to avoid any legal concerns.
• Attended tradeshows and events (in-person or online) to stay up to date on market changes, discoveries and pricing.
• Hired to train staff and provide learning materials to heighten their understanding and confidence in handling and selling gemstones and increase revenue.

My responsibilities as a small business owner include but are not limited to the following:

• Managed day-to-day business operations.
• Implemented sales systems to manage operations and scale the business such as CRM, Klaviyo, Shopify, Analytics etc.
• Created a brand identity and persona that has acquired over 50k of genuine followers across social media accounts.
• Built strong relationships with local and international suppliers to source quality, sustainable materials and negotiate favourable terms.
• Worked with individual clients to design and create unique pieces, communicating effectively to establish vision and specifications.
• Completed work with metals such as gold, platinum and silver, as well as wide range of gemstones.
• Created high end jewellery pieces by hand fabrication, lost-wax casting and/or 3D software.
• Managed independent contractors to complete works out of my scope or capacity.
• Built customer loyalty, retention and referrals by delivering excellent bespoke experiences.
• Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
• Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
• Fulfilled online orders and managed International shipping logistics.
• Created and collaborated on marketing strategies for social and email marketing.
• Planned and collaborated on styled photoshoots for marketing opportunities and content creation.
• Hired and trained staff as well as created the employee training manual and guidebook.
• Supported local charities via profit donations and fundraising events.
• Complied with federal and Ontario guidelines regarding product disclosure, trademarking and fineness issues to avoid any legal concerns.

• Prepared merchandise for display by sorting, organizing, pricing and tagging.
• Answered very specific customer questions about gemstones, their properties and characteristics.
• Managed their CRM and QuickBooks to stay on top of leads and accounts receivable.
• Accurately processed customer payments, issued invoices and receipts to customers.
• Sorted gemstones and created custom layouts for customers.
• Provided customers with detailed quotes, images and videos of gemstones Requests.
• Fulfilled orders and shipping requirements For domestic and international clients.
• Created content for online blog.
• Provided direct support to jewellers who required solutions to specific jewellery needs such as repairs or custom cutting gemstones.

• Organized displays and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Prepared merchandise for sales floor by quality checking, pricing and tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Assisted customers in the Bridal Gallery looking for engagement rings and/or wedding bands.
• Guided customers through the custom process and matched them with the appropriate designer.
• Opened and closed location, assuring proper steps were taken for security and safety.
• Responsible for taking in repairs and providing expert advice and solutions to customer.