AZEEZ FUSIGBOYE
Toronto,ON
Summary
Innovative, energetic, creative, enthusiastic, driven Talent manager and public relations strategist with 7+ years’ experience in PR and media relations in International and domestic markets coupled with diverse media capabilities such as radio, social media, and digital advertising to secure coverage and awareness for clients on the global entertainment industry. Sales and Marketing Public Relations Market Analysis Event Planning Budgeting Scheduling Team Leadership Market Research Digital Ads Presentation Social Media Management Press Releases Promotional Campaigns Market Strategy Brand Management Advertisement Strategic Planning Effective Communication Agency Management Excel
Overview
6
6
years of professional experience
Work History
Public Relations
Kiza Entertainment
Toronto, Canada
01.2019 - 01.2021
- Used my Network and social media influence to create impact on in company.
- Delegated task for PR team for various projects.
- Cultivated and maintained strong relationships with media outlets such as Complex Canada, Vibez FM, Toronto Raptors and PR Diva Communication etc.
- Built media kits in support of specific strategic initiatives.
- Secured media coverage for clients, company and specific campaigns.
- Successfully designed and executed marketing campaign for Nigerian-Canadian recording artiste - TOME's debut recording album titled "BT4W (Bigger Than Four Walls). This led to her single "I Pray" featuring Sean Kingston being nominated and selected as the Juno Awards Reggae Recording of the Year at 2021 Juno Awards.
- Developed original content for blog posts and website articles.
Digital and Event Marketing Strategist
Kpopsy Entertainment
Toronto, Canada
01.2018 - 01.2019
- Developed Instagram, Facebook and twitter Ads targeting specific users for key promotion.
- Designed creative content to engage audiences during live events.
- Maintained brand image by monitoring the consistency and quality of marketing content online and offline to match with company’s persona.
- Organized and hosted of marketing events such as “Wizkid live in Toronto”, “Africa Allstar Fest” and “African Fashion week Toronto” etc.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Handled social media accounts for company, increasing overall following by 30%.
- Performed market analysis and researched latest trends to assist the team in making decisions.
Media and Digital Associate
Megalectrics Limited
Lagos, Nigeria
04.2016 - 04.2017
- Gained experience with media production.
- Dealt with marketing agency for customers.
- Conducted on air interviews with global celebrity such as Grammy Award Winner “Burna Boy”.
- Formed strong strategic marketing partnerships with consumers and influencers, increasing brand recognition by 40%.
- Developed team communications and information for meetings.
Administrative Assistant
Lagos State Signage and Advertisement Agency
Lagos, Nigeria
06.2015 - 12.2015
- Monitored supervisor's work calendar and scheduled appointments, meetings and travel.
- Arranged rapid office equipment repair and maintenance with vendors.
- Interacted with vendors, contractors and professional service personnel to receive orders, direct activities and communicate instructions.
- Generated reports and typed letters in Word and prepared PowerPoint presentations.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
Sales Associate
Brasas Ltd
Lagos, Nigeria
06.2013 - 04.2015
- Managed all international trade aspects of the business.
- Handled all external communications.
- Managed the warehouse, ensuring proper supply-chain procedures.
Education
Master of Arts - Event Marketing - Sports, Entertainment, Arts
Seneca College of Applied Arts and Technology
08.2021
Bachelor of Arts - Business and Society
York University
07.2020
Skills
- Public relations
- Public relations skills
- Managing public relations
- Public Relations Campaigns
- Budgeting
- Staff Management
- Business administration
- Communication abilities
- Leader
Accomplishments
- Public Relations Manager of 2021 Juno Award Winning Artiste - TOME
- Received certification from Brampton MPP - Ramesh Sangha for Art Promoter
- African Student Association award for imparting my valuable insights,assistance and inspiration to the association
Timeline
Public Relations
Kiza Entertainment
01.2019 - 01.2021
Digital and Event Marketing Strategist
Kpopsy Entertainment
01.2018 - 01.2019
Media and Digital Associate
Megalectrics Limited
04.2016 - 04.2017
Administrative Assistant
Lagos State Signage and Advertisement Agency
06.2015 - 12.2015
Sales Associate
Brasas Ltd
06.2013 - 04.2015
Master of Arts - Event Marketing - Sports, Entertainment, Arts
Seneca College of Applied Arts and Technology
Bachelor of Arts - Business and Society
York University
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