Neernay Behera

Partner with vendor to build, enhance and increase adoptability of Media Mix model based Shopper Marketing and Consumer promotion spend optimization tool. Worked with business to deliver Insights based on data, lead future enhancements, budgets and handle queries

• Led the development of a Shopper Marketing tool by gathering business requirements and defining key capabilities, resulting in a 40% increase in ROI
• Worked with business users to define usage occasions and needs to develop new UI and functionality which drove 10X increase in user base and visits per users
• Developed new spend validation practice to reduce the refresh cycle from 8 months to 2 months and reduce error by 70%
• Worked with multiple vendor partners and business stakeholders to run pilot programs to define and measure Retailer Halo impact of Shopper marketing activities using Neural network model which helped retune the models

Launch commercialization process and onboard sales, procurement and product development team into the project management tool to develop ideas, track progress and improve communications within departments

• Developed and executed brand strategies for Green Ocean brand by identifying white spaces and consumer insights which helped the brand get 2 new retailer listings
• Partnered with sales and product development team to analyze price impacts and identify gaps to pass a 12% price increase to major retailers

Launch Yofiit products in US and Canadian market, manage P&L, trade shows, develop and grow the Canadian and US market for Yofiit

• Used consumer research and consumption data from Nielsen and SPINS to identify opportunity and grew the brand by 35% in US and Canada- 3X higher than category average
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Develop retail analytics capabilities and category presentations to launch and grow Sol Cuisine portfolio in Canada and US Retail. Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

• Increased the Canadian distribution by 10ACV points by analyzing POS and consumer data and identifying the gaps across various retailers
• Launched 3 products in the Canadian and US marketplace and worked cross functionally with sales to gain listing across all major retailers

Owned P&L and category decisions for 3 categories delivering a total profit of $21M annually. Work with cross-functional teams involving plant, finance, sales, and commercial team to maintain growth and profit objectives

• Developed product and pricing strategy using Nielsen consumption and home-scan data and worked in collaboration with sales, plant, and revenue team to launch a 500K kg mainstream branded portfolio in Quebec market
• Developed and launched 2 new products in value segment using Project Management to communicate and track progress across the development cycle

Worked on Retail link, Nielsen and Dunnhumby to analyze and develop insights for 650 products across 75 brands in Walmart and Metro and managed promotions and pricing for the product which generated $25 million of annual revenue. Manage and design trade shows

Represented 15 brands in major Canadian retailer and was involved in sales, forecasting and promotional planning of the brands. Developed brand and SKU performance reports using Nielsen, Feature Vision, POS tools. Worked with brands to create placements, pricing and promotional strategy

Led a team to develop processes and tools for client to analyze sales, production and inventory for a major Oil and Gas company in North America

• Designed and implemented solution for integration of 4 different legacy systems using SQL which reduced report generating time by 40%