Diba Fatah
Toronto,ON
Overview
8
8
years of professional experience
Work History
Media Strategist
Postmedia Network
12.2022 - Current
- Develop custom solutions across multiple platforms based on client needs and objectives and ensure campaign executes to client specifications
- Guide internal and external clients in defining vision, measurement strategy and infrastructure requirements to support business objectives and improve client decision-making
- Lead post-analysis reporting and the provision of detailed final campaign reports, including recommendations, which promote analytics as a critical component of decision making, for future campaigns. Attend client meetings to better understand client needs
- Staying up-to-date on industry knowledge and trends; constantly learning progressive ways to do things better
Senior Digital Campaign Manager
Postmedia Network Inc
06.2019 - 12.2022
- Accurately book sales contract into internal billing system
- Proactively monitor campaigns to ensure client's KPIs and pre- established benchmarks are achieved
- Provide campaign reports including metrics and optimization suggestions to improve performance using Google Analytics and respective social platforms
- Connect with both internal and external parties to ensure all campaign and media operation assets are executed on time
- Tracked program budgets, expenses and campaign response rates to evaluate each campaign, based on program objectives and industry norms
- Create and monitor campaigns on Facebook, Instagram, Twitter,
- LinkedIn and Google Ads Manager
Client Specialist
Cash Money Cheque Cashing
03.2017 - 07.2019
- Processed and maintained records of customers' loans
- Daily audits of customer files to ensure accurate data entry for all transactions
- Conducted send and payout of Western Union transfers while adhering to all compliance policies
Administrative Assistant
Pather Plastics International
12.2017 - 05.2018
- Maintained calendars and schedules to set appointments for management team
- Created email campaigns for new product launches and quarterly sales
- Assisted in the packaging and shipping of products to global clients.
Sales and Service Representative
Rogers Communications
08.2015 - 12.2016
- Negotiated contracts and prices with clients to exceed sales goals
- Trained newly hired sales team members regarding company procedures and standards
- Advised clients regarding accounts, pricing schedules and financing options
- Built sustainable relationships and trust with customer accounts using open and interactive communication
- Made appropriate account corrections to resolve customer problems.
Education
Bachelor of Commerce -
Ryerson University
04.2017
Skills
- Google Ads Manager
- Google Analytics
- Google Data Studio
Timeline
Media Strategist
Postmedia Network
12.2022 - Current
Senior Digital Campaign Manager
Postmedia Network Inc
06.2019 - 12.2022
Administrative Assistant
Pather Plastics International
12.2017 - 05.2018
Client Specialist
Cash Money Cheque Cashing
03.2017 - 07.2019
Sales and Service Representative
Rogers Communications
08.2015 - 12.2016
Bachelor of Commerce -
Ryerson University
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