Meagan Byrd

- Served as main media contact and spokesperson for Nova Scotia Premier Tim Houston.

- Developed and executed communications and marketing strategy using a wide array of tactics across paid, earned, shared and owned media.

- Provided strategic counsel for the Premier, Cabinet Ministers and MLAs on communications and media relations.

- Achieved the Premier’s communications objectives through preparation of communications materials including speeches, press releases, media statements and community op-eds.

- Provided strategic advice to a range of clients on communications and media relations.

- Provided guidance to clients on managing issues and risk relating to brand reputation/recognition.

- Developed marketing and communications plans to support achieving client’s strategic objectives.

- Created comprehensive social media content for clients in a range of sectors.

- Conducted extensive media monitoring research, producing media coverage reports for clients.

- Supported consultants in producing materials to support communications objectives of clients.

- Covered parliamentary committees, producing comprehensive reports and briefing notes on committee proceedings.

- Drafted all external communications materials for the Centre, including the digital newsletter and website content.