QIAOLING LIANG

• Reorganize Company Structure: Strategically restructure the organization to enhance operational efficiency, foster collaboration across departments, and ensure alignment with long-term growth objectives.
• Optimize Dealership and Sales Networks: Build and maintain a robust dealership network by retaining high-performing dealers and sales representatives while addressing underperformance. Establish clear annual goals to rebuild trust, improve relationships, and drive sales performance.
• Develop Comprehensive Marketing Strategies: Lead the development and execution of high-impact marketing initiatives, including influencer partnerships, affiliate programs, enhanced digital presence, and the creation of a brand book. Focus on increasing brand visibility and customer engagement.
• Streamline Product and Warranty Operations: Restructure the parts and warranty departments to deliver exceptional customer service, collect actionable insights for product improvement, and address quality concerns effectively.
• Financial Management and Cost Optimization: Direct the accounting team to recover unpaid balances, implement cost-saving initiatives, and streamline financial processes to maximize profitability and ensure fiscal discipline.
• Foster Innovation and Product Development: Oversee the development of new product lines and improvements to existing products, focusing on innovation, quality, and market demands to maintain a competitive edge in the electric dirt bike industry.
• Expand Market Reach: Identify and pursue opportunities for market expansion, including exploring partnerships in international markets, participating in trade shows, and collaborating with global distributors.
• Strengthen Stakeholder Relationships: Build and maintain strong relationships with stakeholders, including shareholders, employees, dealers, and customers, ensuring transparent communication and alignment with the company’s vision and mission.
• Drive Organizational Culture and Leadership: Cultivate a positive and inclusive organizational culture that motivates employees, encourages innovation, and supports professional development at all levels.
• Monitor Industry Trends: Stay informed on market trends, competitive activities, and emerging technologies to position the company as an industry leader.
• Improve Customer Experience: Lead initiatives to enhance the customer journey, from product inquiry to after-sales support, ensuring high satisfaction and loyalty.
• Ensure Compliance and Legal Oversight: Oversee adherence to regulatory requirements, including EPA and DOT certifications, and maintain compliance with state and federal laws.
• Plan for IPO and Long-Term Growth: Develop strategies to prepare for the company’s Initial Public Offering (IPO), focusing on operational readiness, financial stability, and market positioning.

• Product Sourcing and Development: Identified and sourced high-quality electric vehicles and components to meet market demand and ensure product competitiveness.
• Fundraising and Investor Relations: Secured funding through successful pitches to investors, building strong relationships to support the company’s growth.
• E-commerce Marketplace Development: Established and managed sales channels on major platforms such as Amazon, eBay, and Best Buy, driving significant revenue growth.
• Marketplace Account Management: Oversaw seller accounts on platforms like Amazon, eBay, and Best Buy, ensuring compliance, maintaining high seller ratings, and optimizing sales performance.
• Data-Driven Marketing and Customer Insights: Conducted detailed data analysis to optimize advertising campaigns, understand target customers, and integrate customer feedback into product and service improvements.
• Team Leadership and Management: Built and managed a cross-functional team of over 15 employees, fostering collaboration and ensuring operational efficiency.
• Financial Oversight: Supervised accounting processes, ensuring accurate financial reporting and budgeting to support sustainable business operations.
• Wholesale and B2B Expansion: Identified and pursued wholesale opportunities to diversify revenue streams and expand market presence.
• Supply Chain Optimization: Oversaw the end-to-end supply chain, ensuring timely production, distribution, and delivery of products while minimizing costs and inefficiencies.
• Revenue Growth Achievement: Achieved remarkable financial milestones, including $4M in the first year, $8M in the second year, and $20M in the third year.

E-commerce Account Management: Oversaw and maintained the company’s primary Amazon account, ensuring seamless operations and compliance with platform policies.

Advertising Analysis and Optimization: Conducted in-depth analysis of advertising campaigns to maximize return on investment and improve overall campaign performance.

Strategic Promotion Planning: Developed and executed promotional strategies to drive product visibility, customer engagement, and sales growth.

Listing Management: Created, optimized, and maintained product listings to enhance discoverability and conversion rates on e-commerce platforms.

Customer Feedback Integration: Collected and analyzed customer feedback to identify trends and implement improvements to products and services.

Collaboration with Product Development: Partnered with the product development team to refine and enhance product quality based on market feedback and emerging trends.

Trade Show Participation: Represented the company at industry trade shows to source new products, identify business opportunities, and strengthen supplier relationships.

Team Management and Leadership: Built and led a cross-functional team, fostering collaboration and ensuring alignment with company goals to achieve outstanding results in sales, marketing, and customer satisfaction.

Sales Growth Achievement: Successfully increased company sales by over 300% within two years through strategic planning and execution of e-commerce initiatives.

• Focused on continuous quality and customer service improvement in e-commerce operations.
• Displayed and organized product on inventory shelves in e-commerce storeroom.
• Kept up-to-date with industry best practices, sharing insights with colleagues to facilitate continuous improvement across all aspects of e-commerce operations.
• Coordinated closely with logistics team to guarantee seamless shipping processes for both domestic and international orders.
• Utilized various analytics tools to track customer behavior and optimize listing layout.
• Established cross-functional partnerships with other departments to improve overall business operations.

• Assist research professor in Human metabolism department with lab work
• Conducting experiments to understand underlying mechanisms that explain obesity-associated nutrient
  metabolism abnormalities and the role of insulin resistance, in particular, in modifying nutrient metabolism in skeletal muscle.
• Proficient in laboratory-experiment skills (Western blot, Agarose Gel Electrophoresis, and
  Polyacrilimide Gel Electrophoresis)
• Provide research support by preparing experiments and analyzing data; perform comparative analysis
  from former experimental data