Garima Gupta
Vancouver,Canada
Summary
Strategic and results-oriented marketing professional with 2 years of experience driving territory expansions and delivering measurable business growth. Adept at fostering collaboration in team environments and building strong client relationships. Seeking a challenging role to leverage management expertise and technical skills to contribute to organizational success.
Overview
6
6
years of professional experience
Work History
Supply Operations Manager
Gusto PVT.
Vancouver, Canada
01.2023 - Current
- Managed and optimized end-to-end supply chain operations for consumer goods, ensuring on-time delivery, and cost-effective procurement strategies.
- Collaborated with cross-functional teams to streamline workflows, improve inventory accuracy, and reduce lead times, enhancing the consumer experience.
- Conducted in-depth analyses of supply chain data to forecast consumer demand, identify potential risks, and implement effective mitigation strategies.
- Led supplier performance initiatives, achieving a 13% cost reduction while enhancing product quality and service reliability for end consumers.
- Supported sales and marketing efforts by leveraging social media platforms to promote products, engage with customers, and boost online visibility, ensuring alignment with supply chain strategies.
Brand Communication Manager
Trivium Media Group PVT.
Pune, India
01.2022 - 01.2023
- Developed and executed a consumer-focused social media strategy, achieving a 50% increase in engagement, and a 25% growth in followers across all platforms.
- Utilized innovative marketing and branding techniques to design structured content and launch impactful campaigns, driving heightened visibility and reach for consumer events and promotions.
- Strategically initiated, designed, and executed over 50 high-impact consumer-facing projects in collaboration with renowned brands such as Red Bull, Sony, Novotel, Condé Nast, and Marriott.
- Collaborated with cross-functional teams, including marketing, sales, and finance, to deliver campaigns and projects that resonated with consumers, and exceeded engagement targets.
Advertising Associate
Tupperware
Mumbai, India
01.2019 - 01.2021
- Spearheaded consumer-focused brand initiatives, optimizing financial reporting and processes to ensure seamless, high-quality event experiences for end users.
- Utilized project management tools to monitor progress, uphold timelines, and consistently deliver results that exceeded consumer expectations.
- Built strong consumer relationships by understanding their unique preferences, managing expectations, and delivering tailored experiences.
- Managed and mentored a team of seven junior associates and interns, ensuring flawless execution of consumer-centric projects and campaigns.
- Designed and implemented targeted advertising strategies, enhancing brand visibility, and driving a 10% improvement in new customer NPS scores.
- Developed and managed advertising campaigns tailored to consumer needs, increasing engagement, and brand loyalty.
- Received recognition for contributions to campaigns that significantly improved consumer satisfaction, and strengthened brand trust.
- Conducted market research and presented data-driven insights to refine advertising strategies, optimizing performance metrics for greater consumer impact.
- Led creative initiatives that drove a 284% increase in advertising revenue during the final month of the financial year, surpassing consumer engagement targets.
Education
Master of Business Administration -
New York Institute of Technology
Vancouver, BC, Canada01.2024
MAEER's MIT Institute of Design -
MAEER's MIT Institute of Design
India01.2022
Skills
- Problem solving
- Conflict Resolution
- Creative thinking
- Emotional Intelligence
- Decision making
- Microsoft Office
- Google Suite
- Adobe Suite
- Supply Chain Management
- Brand communication
- Project management
- Customer service
- Data analysis
- Sales
- Marketing Strategy
- Financial Management
- Team leadership
- Digital marketing
- Social media marketing
- Market research, forecasting, and analysis
- Crisis management
- Multidisciplinary collaboration
- Cross-functional communication
- Planning and implementation
- Client relationships
- Interpersonal communication
Additionalinformation
- Third Pillar Book Club, Digital Marketer, Conceptualized the Brand outreach approaches by creating a Brand image and studying the various social media platforms and their metrics to find the best possible strategy for increasing the student engagement. Analyzed campaign data to identify areas of improvement and optimize performance, resulting in increased website traffic and conversions. Worked closely with cross-functional teams, including product and design, to ensure cohesive and effective marketing strategies.
- Happiness 19, Marketing Strategist, Developed and executed a comprehensive marketing plan for Happiness 19 resulting in successful market penetration in North America. Utilized market research and competitor analysis to identify target audiences and develop effective marketing strategies. Implemented various marketing tactics, including email campaigns, social media advertising, content marketing.
Timeline
Supply Operations Manager
Gusto PVT.
01.2023 - Current
Brand Communication Manager
Trivium Media Group PVT.
01.2022 - 01.2023
Advertising Associate
Tupperware
01.2019 - 01.2021
Master of Business Administration -
New York Institute of Technology
MAEER's MIT Institute of Design -
MAEER's MIT Institute of Design
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