Kieth Bahi
Hamilton,ON
Summary
Accomplished Performance Marketing Lead with a proven track record at Google, enhancing revenue growth through refined attribution models and innovative marketing strategies. Expert in digital marketing analytics and cross-functional collaboration, I boosted sales by 18% through strategic rebranding. My approach combines deep consumer insights with robust project management skills to drive market success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Performance Marketing Lead
Google
Toronto, ON
07.2023 - Current
- Refined attribution models to accurately assess channel-specific impact on overall revenue growth.
- Championed a test-and-learn approach within the organization, encouraging innovation and agility in the face of evolving market demands.
- Established strong relationships with external partners, enhancing collaboration on co-marketing initiatives.
- Streamlined bidding strategies for paid search and social campaigns, maximizing return on ad spend.
- Enhanced lead generation efforts by implementing advanced segmentation techniques based on customer behavior patterns.
- Implemented automation tools to improve efficiency and effectiveness of marketing efforts.
Majerol
Marketing
03.2021 - 02.2023
- Developed brand positioning and go-to-market strategies for various product lines in the health and wellness sector.
- Successfully rebranded a major product, improving consumer perception and increasing sales by 18%.
- Managed digital marketing initiatives including social media campaigns, influencer partnerships, and SEO strategies.
- Worked closely with the creative team to produce content that aligned with brand identity, increasing social media engagement by 30%.
- Analyzed performance metrics to refine brand strategies and drive further growth.
Rogers
Manager,supervisor
02.2018 - 02.2020
- Led brand strategy and marketing execution for Rogers’ consumer products division, driving a 15% increase in market share over a five-year period.
- Managed multi-channel campaigns across TV, radio, digital, and social media, with a focus on brand consistency and message alignment.
- Conducted consumer research and competitive analysis to shape brand positioning and inform strategic decisions.
- Launched several successful promotional initiatives that resulted in a 20% increase in customer acquisition and retention.
- Partnered with senior leadership to create long-term brand vision, incorporating evolving consumer trends and industry shifts.
Education
Bachelor Of Electrical Engineering -
Humber College
Toronto, NoneBusiness And Marketing -
Durham College
Oshawa, NoneSkills
- Brand Strategy & Positioning
- Digital Marketing & Analytics
- Consumer Insights & Research
- Cross-Functional Collaboration
- Social Media Marketing
- Project Management
- Creative Development & Content Strategy
- Data Analysis & Reporting
Languages
English
Full Professional
Tamil
Limited Working
Accomplishments
- Starting Pointgaurd College Basketball
Certification
- Google Analytics Certified
- Digital Marketing Certification
- Brand Management Strategy
Timeline
Performance Marketing Lead
Google
07.2023 - Current
Majerol
Marketing
03.2021 - 02.2023
Rogers
Manager,supervisor
02.2018 - 02.2020
Bachelor Of Electrical Engineering -
Humber College
Business And Marketing -
Durham College